Head - Marketing & Public Relations

Head - Marketing & Public Relations

On a look out for a Marketing PR Director to work with a leading agency in Mumbai.

Required Skills, Experience and Qualifications

- Bachelor degree in journalism, PR, marketing or related field.

- 12-18 years of working experience in a PR firm.

- Must have strong relationship with local and national media houses.

- Excellent written and verbal communication skills.

- Ability to pitch to the media.

- Knowledge of consumer marketing.

- An ability to work on big strategy plans as well as day-to-day tasks.

- Ability to think both creatively and strategically.

- Ability to run PR campaigns that deliver measurable results and meet objectives.

- Experience handling a press conference.

- Deadline-oriented, inquisitive, with great follow-up and reporting skills.

- Creativity in securing coverage and buzz with traditional outlets.

- Understanding of social media and solid experience working with bloggers.

- Project and budget management skills.

- Responds well under pressure with a strict time limit.

- Quick and enthusiastic learner.

Responsibilities and Duties:

- Develops and puts in place communication campaigns and strategies for clients.

- Plans public relations programs, including developing budgets.

- Helps clients develop and manage their brand identity.

- Monitors the public's opinions on clients and topical issues.

- Communicates client strategies and issues to management team.

- Represents clients in discussions with external stakeholders, special interest groups, and other organisations.

- Responds to media and public enquiries.

- Arranges interviews with media outlets.

- Prepares and distributes press releases.

- Writes, edits, and produces newsletters, brochures, and other publications for clients.

- Assists clients with the preparation of annual reports, business profiles, and other corporate documents.

- Writes speeches and oversees the development of visual and multimedia aids for client presentations.

- Organises and manages special client events, such as product launch, open days, conferences, etc.

- Helps clients find suitable sponsors.

- Develops risk assessments and crisis management plans, and implements them to protect clients' reputations.