Head - Marketing & Public Relation - Real Estate

Head Of Marketing And Public Relation

Description:

The Role:

We are looking for a seasoned Marketing Leader to head the Residential vertical for India's biggest real estate developers. This is the company's largest business unit, managing a massive portfolio of premium and luxury projects.

You will be responsible for the entire marketing machinery for the South India market (primarily Bangalore). This role does not cover the West/Mumbai region. You will report to the leadership and own the strategy, budget, and revenue outcomes for the residential business.

What you will do:

- Drive Revenue: You aren't just building a brand; you are driving site visits and bookings. You will own the full-funnel marketing strategy from awareness to conversion.

- Manage Large Budgets: You will oversee an massive annual marketing spend. We need someone who knows how to allocate this across ATL, BTL, and Digital to get the best ROI.

- Market Mastery: You must understand the South India real estate landscape. You know how the local buyer thinks and where they spend their time.

- Sales Alignment: Work closely with the sales and CRM teams to ensure lead quality is high and the narrative on the ground matches the marketing promise.

- Team Leadership: Lead and mentor a large internal team and manage multiple agency partners to execute at scale.

Who you are:

- You have 15 to 18 years of experience, with a significant portion spent in the Real Estate sector.

- This role would need the professional to be Bangalore-based with deep roots in the local market.

- You are comfortable with "the grind." While you understand high-level strategy, you aren't afraid to dive into the granular details of a BTL activation or a digital campaign's performance.

- You have managed large-scale marketing budgets and can demonstrate clear revenue impact from your previous roles.