Head - Marketing & Intelligence

Description:

- Lead the marketing vision, strategy, and execution across India, Singapore, and emerging markets.

- Build and scale brand narrative, ensuring consistent communication across all touchpoints: digital, on-ground, and partnerships.

- Use data, analytics, and market intelligence to refine campaigns, optimise ROI, and inform business decisions.

- Drive demand generation across channels: clinics, corporates, schools, and health partners.

- Oversee and elevate a multidisciplinary marketing team (digital, content, creative, SEO, and engagement).

- Champion thought leadership and community engagement through podcasts, events, and collaborations.

Key Responsibilities:

- Position as a category leader in preventive oral health.

- Lead regional marketing strategy for India and Southeast Asia.

Brand & Creative:

- Oversee content, campaigns, and visual storytelling that highlight GenAI leadership and impact.

- Ensure marketing assets, futuristic aesthetic.

Intelligence & Growth:

- Conduct market analysis to identify new opportunities, segments, and trends.

- Collaborate with product and sales teams to align marketing efforts with revenue outcomes.

Team Leadership:

- Coordinate with external agencies and partners for specialised campaigns.

Qualifications & Experience:

- Have 6-10 years of experience in brand marketing, growth, or integrated communications (healthtech or tech ecosystem preferred).

- Have led cross-functional marketing teams and campaigns across geographies.

- Are fluent in digital performance metrics, funnel optimisation, and content strategy.

- Can make data emotional and storytelling measurable.

- Believe in building impact, not just visibility.