Role Summary:

Responsible for leading marketing strategy and business growth initiatives to strengthen brand positioning, expand market presence, drive consumer acquisition, and accelerate revenue growth. The role combines brand management, integrated marketing, digital growth, consumer insights, and go-to-market strategy to deliver measurable business outcomes and sustainable market share growth.

Key Responsibilities:

- Develop and execute integrated marketing and growth strategies aligned with business objectives, revenue targets, and brand positioning.

- Drive brand awareness, consumer engagement, customer acquisition, and market share growth across relevant channels.

- Lead brand strategy, product positioning, portfolio development, and marketing initiatives to strengthen competitive differentiation.

- Plan and execute integrated campaigns across digital, traditional media, social media, retail, and other consumer touchpoints.

- Identify new market opportunities, consumer segments, and growth avenues through market research, consumer insights, and competitor analysis.

- Develop and execute go-to-market strategies for new product launches, geographic expansion, and new category development.

- Drive digital growth through performance marketing, e-commerce, social media, influencer partnerships, and consumer engagement initiatives.

- Collaborate with sales and trade marketing teams to strengthen distribution-led growth, retail visibility, shopper engagement, and channel activation.

- Develop strategies to improve customer acquisition, repeat purchases, consumer retention, and brand loyalty.

- Own marketing budgets, campaign investments, and performance metrics, ensuring efficient resource allocation and measurable ROI.

- Monitor key business and marketing KPIs, including revenue growth, market share, customer acquisition cost, conversion, and campaign effectiveness.

- Lead marketing agencies, creative partners, media teams, and cross-functional stakeholders to ensure effective campaign execution.

- Use consumer data, sales analytics, and market intelligence to identify growth opportunities and optimize marketing performance.

- Build, lead, and mentor marketing and growth teams, fostering accountability, innovation, and execution excellence.

- Present marketing performance, growth initiatives, and strategic recommendations to senior management.

Key Skills & Competencies:

- Strategic expertise in FMCG marketing, brand management, and business growth.

- Strong understanding of consumer behaviour, market dynamics, and competitive positioning.

- Experience in integrated marketing, digital growth, performance marketing, and go-to-market strategy.

- Expertise in product launches, category development, consumer acquisition, and market expansion.

- Understanding of trade marketing, shopper marketing, retail activation, and distribution-led growth.

- Strong commercial acumen, including revenue planning, marketing budgets, and ROI optimization.

- Data-driven decision-making, marketing analytics, and performance measurement.

- Excellent leadership, communication, stakeholder management, and team-building skills.

- Ability to translate consumer insights and market opportunities into measurable business results.

Preferred Experience:

- Significant experience in FMCG marketing, brand leadership, growth strategy, or consumer business management.

- Proven track record of driving brand growth, revenue expansion, and market share improvement.

- Experience managing integrated marketing campaigns, digital channels, and product launches.

- Exposure to e-commerce, modern trade, general trade, and emerging consumer acquisition channels.

- Experience leading teams, managing marketing investments, and delivering measurable growth outcomes.