The Head of Marketing & Growth is the strategic and creative force driving brand, growth, and revenue enablement across both B2C and B2B ecosystems.

You'll own the full marketing charter - from brand positioning and storytelling to demand generation, automation, analytics, and monetization.

This is a leadership role for a visionary marketer who blends creative storytelling with data-driven strategy to translate ambition into measurable outcomes.

Key Responsibilities:

1. Marketing Strategy, Leadership & Revenue Enablement

- Define and execute the integrated marketing and revenue enablement strategy across B2C and B2B verticals.

- Align marketing objectives directly to revenue goals, funnel velocity, and conversion growth.

- Own the annual and quarterly marketing roadmap with performance-linked OKRs.

- Build, mentor, and scale a cross-functional marketing organization (brand, digital, content, analytics, automation).

- Manage marketing budgets with ROI and revenue attribution accountability.

- Collaborate with Product, Sales, and Operations to align go-to-market initiatives for measurable business impact.

2. B2C Marketing - User Growth, Conversion & Retention

- Drive user acquisition and revenue growth for Upskilling, Mentorship, and Job Programs.

- Lead omni-channel campaigns (Meta, Google, YouTube, SEO, influencer) for scalable growth.

- Build automated nurturing and conversion workflows through CRM and MarTech stacks.

- Design retention, re-engagement, and referral loops to maximize LTV and repeat participation.

- Optimize lead-to-revenue conversion using continuous data insights.

3. B2B Marketing - Employer, Partner & Revenue Growth

- Develop lead generation funnels for Recruitment Platform, Job Fairs, Hiring Challenges, and Partnerships.

- Build and execute ABM (Account-Based Marketing) strategies targeting HR, L&D, and corporate stakeholders.

- Manage strategic partnerships and co-marketing initiatives to drive pipeline and partnership revenue.

- Lead employer branding campaigns and corporate storytelling.

4. Brand, Communication & Positioning

- Define, evolve, and protect Impacteers' brand narrative and voice.

- Build consistent brand identity and storytelling across digital, video, and content assets.

- Lead creative campaigns that highlight learner success, mentorship, and impact stories.

- Oversee media, PR, and brand partnership initiatives for visibility and authority.

5. Digital & Performance Marketing

- Own multi-channel digital performance - Meta, Google, LinkedIn, YouTube, programmatic.

- Optimize performance metrics (CPC, CTR, CPL, CAC, ROAS) with real-time analytics.

- Build attribution models connecting marketing spend to revenue outcomes.

- Manage retargeting, remarketing, and influencer campaigns.

6. Social Media & Community Marketing

- Drive organic engagement and brand visibility across LinkedIn, Instagram, YouTube, and emerging platforms.

- Build engagement programs - webinars, AMAs, reels, challenges, mentorship features.

- Amplify community-driven content and UGC for authenticity.

- Integrate social listening insights into engagement and retention strategies.

7. Content, SEO & Creative Direction

- Supervise content marketing - blogs, newsletters, whitepapers, success stories, case studies.

- Lead SEO & ASO strategies to increase organic reach and keyword dominance.

- Build thought-leadership content aligned with brand and sales narratives.

- Guide creative teams in video storytelling, visual design, and campaign production.

8. MarTech, Automation & Analytics

- Architect and manage the marketing technology stack (CRM, automation, analytics).

- Implement end-to-end marketing automation workflows - lead scoring, drip campaigns, funnel triggers.

- Tools may include MoEngage, CleverTap, GA4, Salesforce, Metabase, MS Clarity, n8n, etc.

9. Data, Insights & Optimization

- Establish marketing performance dashboards with real-time revenue metrics.

- Track key data points: MAU, DAU, CAC, LTV, retention, conversion velocity.

- Conduct funnel analysis, A/B tests, and campaign audits.

- Translate insights into actionable strategies for growth and monetization.

10. Leadership, Collaboration & Culture

- Mentor, coach, and upskill marketing team members across all functions.

- Foster a data-driven, creative, and outcome-oriented culture.

- Collaborate with Founders, CXO Office, and BI teams for strategic planning and execution.

Key Performance Indicators (KPIs)

- Revenue Enablement: Lead-to-enrollment conversion %, marketing-influenced revenue, ROI on spend.

- User Growth: Acquisition velocity, DAU/MAU ratio, retention uplift.

- Funnel Efficiency: CPL, CAC, LTV, conversion rate improvements.

- Brand Impact: Awareness, share of voice, engagement.

- Automation Efficiency: % workflows automated, manual effort reduced.

- Organic Reach: SEO ranking, inbound traffic, and engagement growth.

Qualifications & Preferences:

- 8-14 years of marketing leadership experience in EdTech, SaaS, or CareerTech.

- Proven record in revenue-focused marketing and funnel optimization.

- Deep expertise in B2B & B2C strategy, analytics, and automation ecosystems.

- Proficiency in Meta, Google, LinkedIn, YouTube Ads, and tools like MoEngage, CleverTap, GA4, Salesforce, Metabase, MS Clarity, n8n, etc.

- Strong leadership, communication, and creative judgment.

- Strategic thinker with operational excellence and business acumen.

Compensation & Culture

- Structure: Fixed + Variable + Performance & Revenue Incentives

- Growth Path: Head of Marketing - VP of Marketing / CMO Track