Roles & Responsibilities : - Develop execute & deliver overall Brand and Marketing strategy for entire portfolio - focus segments, products, geographies. Achieve annual budgets for product volumes and margins. - Draw the annual marketing budgets and monitor the actuals vs the Budget. - Develop and execute brand strategy along with media manager and category managers. - Review performance of marketing strategy and its execution and make corrections wherever required. - Actively drive the media strategy (ATL, BTL) to achieve desired results. - Actively drive the Digital Marketing Strategy to achieve desired objectives. - Manage and develop innovation funnel and strengthen NPD (Unique to Category Products, differentiated price points, new opportunities & Functionally differentiated products) processes and consistently reduce time to market for New Products. Also work out Innovative Packaging and designs. - Approve category decisions on NPD, pricing, marketing allocation amongst dealers, influencers, and consumers. - Drive market specific activations to ensure key products / categories are used to grow brand salience and market share. - Develop and execute communication plans with focus on marketing objectives. Digital performance marketing to fuel growth of the service business. - Review and support category managers in executing category/product strategy. - Coach and develop team. - Strengthen and implement overall marketing related processes and systems. - Event management (like annual conference, corporate promotional activities, dealers conference, new product launch, etc.) - Monitoring competitor's activities, data analysis and presentation. - Conducting market research / Brand Track / consumer / Influencer Insights, concept development for existing and new products. - Design and delivery of training programs for sales force in co-ordination with sales on issues relating to products. - Co-ordination with Production / R&D / Purchase / CQC / Technical etc. on production, quality on product related issues. - Managing Dealer / Influencer Loyalty Club Programs and coordinating with sales team on field level activities - Supporting the sales team through ventures, ideas, promotions, journals etc. - Responsible for guiding and motivating departmental people in day-to-day functioning & grievance handling. - Build sustainable position of the company's Brand in the building materials market leading to better brand conversion scores at Point of Sales. - Develop a strong marketing organization through people, processes, systems & strategies and review the same. - Significant experience in positions of Marketing responsibility in FMCG, consumer durables/equivalent business (preferably MNC) - Strong marketing function expertise - advertising, product management, research - Good experience and understanding of digital marketing and data. Competencies : - Think and Act Strategically - Ability to develop strategies based on a deep understanding of the business environment, market needs and global trends and effectively deploy strategy into strategic initiatives and actions, while managing risks effectively. - Execution Excellence - Ability to plan and execute effectively, leveraging all possible resources. Effectively balance goal achievement with process rigor. - Innovation led Change - Ability to develop innovative strategies that help to maintain the competitive edge, and leverage innovation as an opportunity to lead change and transformation within the organization - Building High Performance Teams - Ability to leverage self and collective capabilities to work seamlessly. Support and encourage cooperation across all the teams. Ensure that team consistently delivers high performance to the organization. Experience: - Significant experience in positions of Marketing responsibility in FMCG, Fertilizer/Pesticide/Chemical,Paint (preferably MNC) - Strong marketing function expertise - advertising, product mgmt, research - Good experience and understanding of digital marketing and data - Work experience of 13-17 years Qualification: MBA from reputed business school (top 10 school) Reporting to : Business Head

Mumbai

Head - Marketing & Distribution - FMCG/Fertilizer/Pesticide/Chemical/Paint Industry 

Job Description for Head - Marketing & Distribution - FMCG/Fertilizer/Pesticide/Chemical/Paint Industry  in Biojobz in  Mumbai for (13-17) years of experience. Apply Now!