Head - Marketing & Branding - EdTech

Key Responsibilities:

Marketing Strategy & Leadership

- Define and execute the overall marketing strategy in line with Company's vision and growth objectives.

- Build and lead a high-performing marketing team across brand, digital, content, and communications.

- Partner with leadership to align marketing priorities with business goals.

Brand Strengthening & Positioning

- Strengthen Company's brand equity across diverse geographies and stakeholder groups.

- Develop messaging that highlights the organization's unique value proposition in higher education.

- Oversee PR, media, and communications to enhance visibility and reputation.

Demand Generation & Growth Marketing

- Drive student acquisition campaigns and optimize ROI across digital and traditional channels.

- Leverage performance marketing, SEO, SEM, and analytics to improve reach and conversion.

- Oversee partnerships and collaborations that expand market presence.

Digital & Innovative Initiatives

- Lead digital-first marketing initiatives with a strong focus on automation, analytics, and personalization.

- Explore emerging platforms and tools to enhance engagement with students and stakeholders.

Stakeholder Management & Market Engagement

- Collaborate with business heads, product/academic teams, and regional marketing leads to ensure consistent messaging and outcomes.

- Represent marketing insights in leadership discussions, influencing strategic decision-making.