Head of Marketing and Brand Strategy

The Head of Marketing and Brand Strategy will be responsible for developing, implementing, and overseeing comprehensive marketing strategies that strengthen brand positioning, drive customer engagement, and support business growth objectives.

This leadership role demands a visionary marketer who can blend creativity with analytical insight to craft a compelling brand narrative across all channels.

The incumbent will be accountable for shaping the companys overall marketing direction, ensuring consistency in messaging, identity, and experience while aligning all initiatives with organizational goals.

The role involves close collaboration with senior leadership, sales, product, and digital teams to translate business strategies into powerful marketing campaigns that elevate brand awareness and market presence.

Key Responsibilities:

- Developing and executing integrated marketing plans that encompass digital, social, print, and experiential channels

- Leading brand strategy initiatives to ensure consistent visual and verbal brand communication

- Overseeing all aspects of marketing communications, including advertising, PR, media planning, and corporate messaging

- The Head of Marketing and Brand Strategy will drive data-driven marketing efforts, leveraging insights from consumer behavior, market trends, and analytics to optimize campaign performance and ROI.

- The role also entails managing creative development processes, supervising content creation, and ensuring high-quality output across platforms.

- Additionally, the candidate will lead brand partnerships, sponsorships, and events that reinforce brand equity and market leadership.

- A crucial part of the role is to manage and mentor the marketing team, fostering innovation, collaboration, and performance excellence within the department.

Qualifications:

The ideal candidate will have a bachelors or masters degree in Marketing, Business Administration, or Communications, with 1220 years of experience in strategic marketing and brand leadership roles, preferably within consumer-facing industries such as FMCG, retail, technology, or services.

Proven expertise in building and managing brands, executing 360-degree marketing campaigns, and leveraging digital marketing tools and analytics platforms is essential.

Strong knowledge of market research, customer segmentation, and competitive positioning will be key for success.

The candidate should demonstrate exceptional leadership, creativity, and storytelling ability, coupled with sharp business acumen and a results-driven mindset.

Excellent communication, stakeholder management, and project execution skills are critical, as is the ability to manage multiple high-impact initiatives simultaneously.

This role suits a dynamic, forward-thinking marketing leader who thrives in a fast-paced environment, is passionate about brand building, and possesses the strategic foresight to position the organization as a market leader through innovative and impactful marketing and branding initiatives.