Head - Marketing & Admissions - University

We are hiring for one of our reputed client in Higher Education industry.

Responsibilities:

Admissions Management:

- Develop and implement comprehensive admissions strategies to achieve enrollment targets.

- Lead and manage the admissions team, ensuring efficient and student-friendly processes.

- Analyze admissions data and market trends to optimize student outreach and conversion rates.

- Collaborate with academic departments to understand program offerings and student profiles.

Marketing and Brand Building:

- Develop and execute multi-channel marketing campaigns to enhance the universitys visibility and brand recognition.

- Leverage digital marketing, social media, SEO, and content marketing to attract high-quality leads.

- Coordinate with creative teams to produce impactful marketing collateral and digital content.

- Plan and execute national and international student recruitment events, seminars, and webinars.

Strategic Partnerships:

- Build and maintain relationships with educational consultants, high schools, corporate

partners, and other educational institutions.

- Identify and engage with new market segments for potential student outreach.

Stakeholder Management:

- Act as a key liaison between university leadership and the admissions and marketing teams.

- Provide regular reports on admissions progress, challenges, and opportunities to senior management.

Team Leadership and Development:

- Mentor and lead the admissions and marketing team, fostering a high-performance culture.

- Train team members in customer relationship management (CRM) tools, lead nurturing, and best practices in student engagement.

Budget Management:

- Develop and manage the admissions and marketing budget, ensuring cost-effective strategies.

- Measure and report ROI on marketing campaigns and recruitment efforts.

Qualifications:

- Masters degree in Marketing, Business Administration, Communications, or a related field.

Required Skills:

- Minimum 15 years of experience in admissions, marketing, or student recruitment, preferably

in the higher education sector.

- Proven track record in managing large teams and achieving ambitious enrollment targets.

- Strong understanding of digital marketing, CRM systems, and data-driven decision-making.

- Excellent communication, leadership, and interpersonal skills.

- Ability to work in a fast-paced, results-oriented environment.