Job Purpose:

The Head of Marketing & Admissions will be responsible for strategizing and executing the school's marketing, branding, and admissions efforts while also contributing to school policy-making, stakeholder communication, and outreach initiatives. The role involves managing digital and offline marketing, enhancing alumni engagement, ensuring a strong presence for the school in India and internationally, and traveling as needed for admissions, partnerships, and promotional events.

Key Responsibilities:

Marketing & Branding:

- Lead the school's overall marketing and branding strategy in alignment with its mission and vision.

- Develop and execute marketing strategies to enhance the school's brand presence.

- Ensure brand consistency across all communications, events, and visual materials.

Social Media Management:

- Oversee all official social media handles of the school across platforms.

- Ensure timely posting of content in alignment with the communication calendar.

- Track analytics and engagement metrics across platforms to assess performance and audience trends.

Website Management:

- Ensure regular updates are carried out on the school website to ensure accuracy, functionality, and alignment with the school's brand and communication objectives.

- Plan and revise the website layout, visuals, and content structure to keep the interface engaging and user-friendly.

Communication & Public Relations:

- Collaborate with leadership teams to formulate policies related to admissions, marketing, and alumni engagement.

- Draft communication for the Head of School for the parent community.

Events Planning Execution:

- Plan, coordinate, and execute major school events including Annual Day, Opening and Closing Ceremonies, and other institutional celebrations.

- Lead planning and execution of key school events such as graduation ceremonies, school anniversaries, and marketing fairs.

Admissions Management:

- Oversee the complete admissions process - from inquiries to enrollment confirmations.

- Track registration numbers and admissions data, set annual targets, and monitor conversion rates.

Strategic & Leadership Responsibilities:

- Develop marketing and admissions strategies that align with institutional goals and growth targets.

Education:

- Executive MBA in Marketing, Leadership & Strategy.

Experience and Skills:

- 12+ years of experience in marketing, admissions, and policy development within the education sector.

- Experience working in international schools with an understanding of global education trends.

- Extensive experience in marketing, admissions, and policy making.

- Strong PR, communication, and interpersonal skills.

- Experience in event management, including large-scale school functions.

- Proven ability to manage digital marketing and social media campaigns.

- Familiarity with IB, IGCSE, and international school environments (preferred).

- Proficiency in Google Suite, MS Office, and marketing tools.

- Willingness to travel for marketing and admissions activities.

- Candidates willing to relocate can apply. However, no accommodation will be provided by the school.

- Only shortlisted candidates will be contacted.

- Background verification will be carried out for selected candidates.