Head - Marketing - AI-Agentic B2B Steel Platform

About Company -

Futurecom Technologies Pvt. Ltd. operates SteelBazaar.com India's first end-to-end AI-agentic B2B platform for the 10 lakh crore Indian steel industry. India produces 150 million tonnes of steel annually, yet 80% of procurement still runs through brokers, phone calls, and WhatsApp with no price visibility and no financing access.

We are building the digital operating system that covers the complete steel value chain: procurement, processing, scrap reprocessing and recycling, plant and equipment, and supply chain fulfillment. Working capital financing is embedded directly into the platform. We are not a lead-generation directory - we are where steel buyers, sellers, and MSMEs run their entire trade operation.

https://steelbazaar.com

About the Role:

As Head of Marketing, you will build the marketing function from zero with a primary mandate on lead generation at scale. You will deploy AI agents for automated marketing, build WhatsApp marketing as a primary channel, run intelligent chatbots across every touchpoint, drive performance marketing, lead brand creation, content, videos, and social, and run on-ground events across main steel clusters in India. You will hire the 8-12 person team and report directly to the CEO.

Key Responsibilities:

Lead Generation Your Primary Mandate

- Own the monthly qualified lead target handed to Platform Sales this is the headline KPI for this role. Every channel, campaign, and rupee is accountable to it.

- Build the always-on lead generation engine inbound + outbound + on-ground delivering a daily, measurable stream of qualified buyers, sellers, and MSMEs

- Define ICP segments, lead scoring, qualification criteria, and handoff protocols to Platform Sales

AI Agents for Automated Marketing:

- Deploy AI agents across the marketing stack for autonomous 24x7 lead qualification, nurture, scoring, routing, follow-ups, and content personalization

- Build MCP-connected agentic workflows agents that reason, plan, and execute taking leads from cold to meeting-booked without manual handoffs

- Deploy AI SDR agents (Qualified, Landbase, Drift, or equivalent) for website and email inbound

- Use agentic platforms (HubSpot Breeze, Salesforce Agentforce, 6sense) for lifecycle automation and predictive scoring

WhatsApp Marketing (Primary Channel for MSME India):

- Own WhatsApp Business as a primary lead-generation channel MSME India runs on WhatsApp

- Build click-to-WhatsApp ad campaigns from Google and Meta lowest-friction lead capture for Tier 2/3 audiences

- Run WhatsApp broadcast campaigns, drip sequences, and promotional flows segmented by audience and industry

- Deploy AI-powered WhatsApp chatbots that qualify buyers and sellers instantly and route to Platform Sales

Intelligent Chatbots Across Every Touchpoint:

- Deploy chatbots on website, WhatsApp, and the platform trained on steel domain (grades, specs, pricing, financing, logistics)

- Capture intent signals, qualify prospects, book demos, handle FAQ at scale freeing Platform Sales to focus on hot leads

- Integrate chatbots with CRM, marketing automation, and AI SDR agents for unified buyer/seller context

Digital & Performance Marketing:

- Run performance marketing across Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic (DV360)

- Drive SEO, Generative Engine Optimization (visibility on ChatGPT, Gemini, Perplexity, Claude), and lifecycle email

- Marketing automation lead scoring, nurture sequences, sales-ready handoff

Brand Creation, Content, Videos & Social Media:

- Design the brand identity from zero visual system, voice, messaging, brand guidelines

- Run the creative studio long-form content, explainer videos, product walkthroughs, case studies, Hinglish reels for MSME India, graphics

- Build LinkedIn, YouTube, Instagram, and industry-publication presence using modern genAI tooling (ChatGPT, Claude, Midjourney, Runway)

On-Ground Events & Outdoor Marketing:

- Plan and execute the annual events calendar across main steel clusters of India North, West, South, East

- Seller meets, buyer roundtables, MSME workshops, trade-fair booths, industry conferences

Own OOH, hoardings, trade-media placements in priority clusters

Team Building & Operating Rhythm:

- Hire 8-12 marketers over 1218 months across digital, performance, content, video, design, social, PR, events, and outdoor

- Sign and manage agency partnerships; run the weekly operating rhythm

Key Performance Indicators:

- Monthly qualified lead volume to Platform Sales - headline KPI

- Cost per qualified lead (CPL) and cost per paid member (CPMM) - reduced quarter-on-quarter

- Channel-wise lead contribution - WhatsApp %, chatbot %, SEO %, paid %, events %, referral %

- AI-agent-sourced leads as % of total (target 40%+ by Month 12)

- Unaided brand recall in target clusters and share-of-voice in steel industry press

- 40-50 cluster activations per year with event-sourced paid conversions

Requirements:

- 8-12 years in B2B marketing leadership, with 5+ years leading a team of 6 or more people

- Senior marketing experience at a leading B2B platform with a commodity or industrial nature - metals, construction materials, industrial supplies, agri-commodities, bulk chemicals, heavy manufacturing, or MSME fintech is strongly preferred

- Direct accountability for lead generation and demand metrics - monthly qualified lead targets, CAC, CPMM, pipeline contribution

- Hands-on fluency with the 2026 AI marketing stack - AI SDR agents, agentic platforms (HubSpot Breeze, Agentforce, 6sense), WhatsApp Business API + chatbot platforms, enrichment (Clay, Apollo), GEO platforms, performance platforms (Google, Meta, LinkedIn, DV360), genAI creative (ChatGPT, Claude, Midjourney, Runway), GA4

- Proven record of having built a marketing team AND an on-ground events programme from a near-zero base

- Bachelor's degree required; MBA preferred but not mandatory

Good to Have:

- Prior marketing exposure to steel, metals, construction, heavy manufacturing, or industrial procurement

- Bilingual Hinglish + English campaign experience for MSME India in Tier 2 and Tier 3 cities

- Hands-on experience running WhatsApp Business marketing at scale

What We Offer:

- 25-40 lakh fixed CTC, benchmarked to experience and scope

- Performance-linked variable pay, quarterly bonus, and annual performance bonus - structure discussed at offer stage

- Referral bonus programme

- On-site at Noida office with flexibility for cluster travel