Head - Marketing Role Overview The Head of Marketing will be responsible for building and leading the marketing function for our client, a purpose-driven agritech platform serving farmers and the broader agri-ecosystem. The role will drive brand credibility, farmer adoption, partner engagement, and go-to-market effectiveness across digital and on-ground channels. This is a senior leadership role requiring a strong balance of strategy, execution, and people leadership, with the ability to simplify complex, technology-enabled offerings into compelling, trust-led narratives for rural and institutional audiences. Key Responsibilities 1. Market & Customer Understanding - Develop a deep understanding of farmer personas, agri value chains, FPOs, and ecosystem stakeholders - Translate field-level insights into marketing strategies, messaging, and campaigns - Establish voice-of-customer mechanisms to continuously inform product and GTM decisions 2. Product Marketing & Go-To-Market - Own product positioning, value propositions, and go-to-market strategies - Lead launches of new services, pilots, and enhancements across digital, field, and partner channels - Develop sales and field enablement tools including decks, collaterals, and messaging frameworks 3. Brand Building & Storytelling - Build a strong, farmer-first, purpose-led brand rooted in trust and impact - Craft consistent narratives linking technology, livelihoods, sustainability, and inclusion - Drive thought leadership, PR, and ecosystem visibility initiatives 4. Demand Generation & Growth Marketing - Design and execute farmer acquisition, engagement, and retention programs - Drive adoption through multi-channel marketing (digital, on-ground, partnerships) - Track and optimize key growth metrics including CAC, activation, and retention 5. Partner & Ecosystem Marketing - Collaborate with FPOs, agri-enterprises, financial institutions, NGOs, and channel partners - Design co-branded campaigns and ecosystem-led growth programs - Strengthen institutional credibility through strategic alliances and marketing support 6. Digital, Content & Marketing Technology - Lead digital marketing strategies with sensitivity to rural digital behavior and vernacular needs - Build content strategies across text, video, audio, and low-bandwidth formats - Implement and leverage CRM, analytics, and marketing automation tools 7. Team Leadership & Marketing Operations - Build, mentor, and scale a high-performing marketing team - Work cross-functionally with Product, Technology, Sales, and Operations - Own marketing budgets, agency partnerships, and performance scorecards Key Performance Indicators (KPIs) - Growth in farmer onboarding, activation, and retention - Adoption and usage of services - Brand trust, awareness, and engagement metrics - Partner-driven growth contribution - Marketing ROI and execution efficiency Candidate Profile Education & Experience - 15+ years of experience in marketing leadership roles - Proven experience marketing complex, technology-enabled platforms - Exposure to India-first, ecosystem-driven, or impact-oriented businesses - Track record of building and scaling marketing functions Skills & Competencies - Strong product marketing and GTM capability - Purpose-led brand and storytelling expertise - Data-driven growth marketing mindset - Excellent stakeholder and cross-functional leadership skills - Ability to operate in dynamic, evolving environments

Noida

Head - Marketing - AgriTech Platform 

Job Description for Head - Marketing - AgriTech Platform  in MyndCrest Business Solutions in  Noida for (15-20) years of experience. Apply Now!