About the Role:

You will be responsible for leading the marketing department to build brand awareness, brand positioning in the financial outsourcing space, global demand generation to attract enterprise clients and scale outsourcing contracts, client acquisition strategies tailored to financial outsourcing services and drive revenue growth.

Key Responsibilities:

Strategy & Planning:

- Define the firms marketing vision, build annual plans, and align marketing goals with firm leadership.

- Design and execute global B2B marketing strategies to drive qualified leads for bookkeeping, tax processing, and financial reporting services.

- Position the firm as an industry leader in efficiency and innovation across international markets.

- Develop comprehensive annual marketing and brand strategies specific to BPO and Accounting/CPA support services.

- Position the company effectively against key competitors, highlighting value propositions like cost efficiency, data security, and scalability.

Demand Generation & Lead Funnel:

- Oversee SEO, content marketing and email automation.

- Own digital campaigns and lead generation targets (MQLs and SQLs) working in tight alignment with the global sales and business development teams.

- Implement ABM (Account-Based Marketing) campaigns targeting CFOs, Finance Directors, and CPA firm partners in international markets (US, UK, etc.).

- Design inbound and outbound campaigns to attract companies looking for accounting services, or back-office outsourcing.

Brand Positioning:

- Guide brand messaging and market differentiation specifically tailored to the accounting and professional services industry.

- Analyse competitor positioning, client demographics, and spending behaviours in the financial and accounting sector.

- Develop core brand positioning, taglines, and communication frameworks that resonate with ideal clients.

- Work with teams to ensure brand consistency across digital and print channels.

- Measure brand awareness, client perception metrics, and inbound conversion quality.

Digital & Content Leadership:

- Oversee digital marketing operations including SEO, SEM, paid media, and social channels (especially LinkedIn).

- Direct thought-leadership content creation (whitepapers, case studies, ROI calculators, and webinars) focused on bookkeeping, tax processing, data security, accuracy, cost-efficiency and financial compliance services.

Budget & Analytics:

- Manage the marketing budget, agency relationships, and marketing tech stack (HubSpot, Google Analytics, CRM integrations) and track ROI to demonstrate the value of marketing activities.

- Allocate funds across digital channels, industry events and PR.

Events & Industry Relations:

- Lead participation in virtual/in-person financial summits, accounting expos, and BPO forums.

- Manage analyst relations and public relations to build market credibility.

Team Leadership:

- Manage digital marketing, sales support, and content teams, conducting regular reviews of the client pipeline.

- Partner with the sales team to create high-impact proposals, whitepapers, case studies, and pitch decks.

Qualification And Experience:

- MBA with 10+ years in BPO or ITES or professional accounting financial services.

- Deep understanding of accounting workflows, financial outsourcing markets, and international compliance standards.

- Deep familiarity with Finance and Accounting (F&A) outsourcing workflows, US/UK accounting standards, or working with CPA firms is a strong plus.

- Expertise in SEO, CRM systems, content management platforms, data analytics, marketing automation platforms (HubSpot/Marketo), and enterprise lead generation.

- Understanding of accounting trends, regulatory shifts, and B2B client acquisition strategies.

- Experience managing cold-calling teams and warm-lead conversion processes.

- Strong commercial understanding with the ability to connect marketing activity to revenue.

- Experience working across multiple businesses, products or customer segments.

- Exposure to professional services, accounting, SaaS, technology, education or financial services would be advantageous.

- Exceptional English verbal and written communication skills to present to global clients.

Contact:

P.G. Ganesh, 8368469496