Head - Marketing

Roles & Responsibilities :

Marketing & PR:

- Responsible for planning, creating, and executing marketing campaigns to expand their company's reach and potential customer pipeline.

- Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative.

- Design branding, positioning and pricing strategies & ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

- Identify opportunities to reach new market segments and expand market share.

- Stay up-to-date with digital technology developments & conducting analytical projects to improve blog strategies/tactics.

- Conceptualizing & implementing competent category strategies that align with the overall business objectives and managing marketing operations with accountability for the profitability of categories/brands.

- Expertise in designing & implementing marketing programs by driving internal teams and external agencies across channels.

- Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.

- Accountable for developing and managing the implementation of the Marketing & Brand strategy.

Presales:

- Lead Inbound and outbound Contact Centre.

- Conducting daily briefings on development areas and guiding team on the exclusive pointers which creates effectiveness and drives efficiency on conversion.

Requirements and skills:

- Analytical mind.

- Critical thinker with excellent problem-solving skills.

- Detail oriented.

- Deadline driven.

- Leadership skills.

- Strong communication skills.

- Relationship building (both internal & external).