Head - Marketing

Key Responsibilities :

1. Performance Marketing & Platform Growth :

- Own the strategy, budget allocation, and ROI/ROAS for performance marketing across marketplaces (Amazon, Flipkart) and Quick-Commerce platforms (Blinkit, Bigbasket etc.).

- Optimize paid search, display ads, and programmatic campaigns to drive traffic, conversion, and market share.

- Analyze data trends to shift budgets dynamically between platforms for maximum business impact.

2. Product Innovation & Management Integration :

- Act as the strategic link between Innovation and Product Management, ensuring new product launches are seamlessly integrated into the e-commerce roadmap.

- Feedback online consumer insights, ratings, and reviews into the product development pipeline to influence future innovations.

3. Content, Catalogue & Digital Marketing :

- Oversee the Content & Catalogue function, ensuring best-in-class A+ content, optimized product detail pages (PDPs), search engine optimization (SEO), and high-converting imagery/videos.

- Drive 360-degree Digital Marketing initiatives, including social media, influencer campaigns, and CRM, to build brand equity and drive organic D2C/marketplace traffic.

4. Stakeholder & Leadership Management :

- Work in close alignment with the Corporate Marketing team to maintain brand guidelines and leverage cross-functional synergies.

- Partner with Category Heads to align marketing calendars with inventory, pricing, and sales targets.

- Regularly present growth strategies, performance metrics, and market insights to Top Management/Executive Leadership.

5. Team Leadership & Capability Building :

- Directly manage and mentor a team of 5-6 reportees across performance, content, and digital marketing.

- Foster a culture of data-driven decision-making, continuous experimentation, and high accountability within the team.

Candidate Profile :

Experience & Qualifications

- 12-15 years of post-qualification experience

- MBA or equivalent degree

- Proven track record of managing substantial ad budgets on Amazon, Flipkart, and Quick-Commerce apps.

Key Skills & Competencies :

- E-Commerce Mastery : Deep understanding of marketplace algorithms, retail media networks, and quick-commerce dynamics.

- Stakeholder Management : Exceptional communication skills with a proven ability to influence Category Heads, Corporate teams, and CXOs.

- People Leadership : Strong experience in managing and grooming mid-level managers

- Analytical Mindset : Ability to translate complex data sets into actionable growth strategies.