Company Background :

Our Client, they're more than a company, they're a movement. A movement that's pushing the boundaries of what's possible in electric mobility. From engineering India's most advanced and fastest EV Products to designing The Worlds Most futuristic EV's, they thrive on innovation, audacity, and the relentless pursuit of performance.

They're a diverse team of trailblazers, engineers, designers, creatives and visionaries united by a shared obsession: to craft machines that are not only sustainable but exhilarating. Here, radical design meets intelligent technology, and every line of code or bolt of hardware brings us closer to reshaping the future of mobility. Their mission is to accelerate the evolution of mobility across the globe - and they're just getting started.

Their culture is powered by innovation, integrity, speed, and a relentless drive to be the BEST Bold, Empowering, Stimulating, and Transformative.

About the Role :

- As Head of Marketing at a startup is a strategic, hands-on growth driver responsible for building brand awareness, generating leads, and setting marketing strategy with limited resources. They oversee all marketing channels (digital, social, traditional), manage budgets, mentor a lean team, and align closely with sales and product teams to drive acquisition and revenue to meet business objectives.

- This senior role requires strong leadership, data analysis, and brand positioning skills. Someone, who has worked in a dynamic growing environment alongwith the Founders with an entrepreneurial mindset would definitely be of help. Ready to roll-up sleeps and go geter and always hungry to create a new brand story

Team Reporting to this role - Marketing function

Reports to - Founders

Job Objective & Key Interactions

- Strategy & Planning: Craft comprehensive marketing plans and strategies to reach company goals, including market segmentation and targeting data driven growth campaigns tailored to startup needs

- Leadership & Management: Mentor, hire, and manage the marketing team, driving performance and facilitating collaboration across departments

- Brand Positioning: Oversee brand messaging, identity, and consistency across all channels

- Campaign Management: Lead the creation and execution of marketing campaigns (digital, traditional, social media, PR)

- Budgeting & ROI: Allocate resources, manage budgets, and analyze the ROI for marketing spend to maximize impact

- Data Analysis: Use data analytics to measure campaign performance and adjust strategies, focusing on customer acquisition and retention

- Market Intelligence: Monitor competitors, industry trends, and consumer behavior to identify new opportunities.

Skills / Knowledge

- Strong leadership, communication, analytical, and problem-solving skills are essential

- Should be willing to work in dynamic and changing environment.

- Ability to explain numbers with proper analysis and justification

- Good in creating a revenue pipeline as business case study and ability to start from ZERO to multiple XXX

- Ability to pivot strategies quickly and thrive in a rapidly changing, ambiguous environment

- Strong ability to measure performance, use web analytics tools (e.g., Google Analytics), and report insights

- Deep understanding of digital acquisition channels, content marketing, and influencer partnerships

- Proficiency in CRM platforms, social media management tools, and AI-driven content tools (e.g., ChatGPT, Gemini)

- Knowledge of performance marketing platforms like Meta and Google Ads

Education & Experience

- Having PGD / MBA or equivalent from well-regarded institutes having 12/15 + years of experience within Marketing function and last few years in a Leadership role

- Having experience of working with start-ups and grown in making them Unicorns would be an advantage

- Work and improve on internal observations and controls.

- Defining new processes and gearing up the organization for future

- Prior working experience within industries like - FMCG / FMCD / Luxury Retail / Sports / Automobile / Cosmetics / Jewellery / Telecom/ Ceramics and Sanitary Ware or similar B2C2D domains is must