Head - Marketing

Description:

Role Overview

The Head of Marketing will be responsible for developing and executing Companys marketing and brand strategy, driving demand generation, and strengthening the organisations positioning in the higher education space. This role requires a strategic leader with proven expertise in building brand equity through integrated marketing campaigns, leveraging digital platforms, and driving measurable business outcomes. The role is critical to supporting the organisations aggressive growth plans across geographies and business lines.

Based In Delhi

Key Responsibilities:

- Marketing Strategy & Leadership

- Define and execute the overall marketing strategy in line with Company vision and growth objectives.

- Build and lead a high-performing marketing team across brand, digital, content, and communications.

- Partner with leadership to align marketing priorities with business goals.

- Brand Strengthening & Positioning

- Strengthen Company brand equity across diverse geographies and stakeholder groups.

- Develop messaging that highlights the organizations unique value proposition in higher education.

- Oversee PR, media, and communications to enhance visibility and reputation.

- Demand Generation & Growth Marketing

- Drive student acquisition campaigns and optimize ROI across digital and traditional channels.

- Leverage performance marketing, SEO, SEM, and analytics to improve reach and conversion.

- Oversee partnerships and collaborations that expand market presence.

- Digital & Innovative Initiatives

- Lead digital-first marketing initiatives with a strong focus on automation, analytics, and personalization.

- Explore emerging platforms and tools to enhance engagement with students and stakeholders.

- Stakeholder Management & Market Engagement

- Collaborate with business heads, product/academic teams, and regional marketing leads to ensure consistent messaging and outcomes.

- Represent marketing insights in leadership discussions, influencing strategic decision-making.