Head - Marketing

Head - Marketing

Description:

The Head of Marketing will be responsible for driving the companys overall marketing strategy to accelerate business growth, brand positioning, customer acquisition, and revenue generation.

This role requires a strategic leader with strong execution capabilities, deep market insight, and cross-functional collaboration skills.

Key Responsibilities:

- Develop and execute end-to-end marketing strategies aligned with business objectives.

- Own brand positioning, value proposition, and go-to-market strategies.

- Drive long-term growth through market expansion, new product launches, and innovation.

- Partner with sales and product teams to drive pipeline growth and revenue.

- Define customer acquisition, retention, and lifecycle strategies.

- Track and optimize ROI on marketing investments.

- Build and strengthen brand equity across digital, offline, and PR channels.

- Oversee messaging, content strategy, and corporate communications.

- Ensure consistent brand voice across all touchpoints.

- Lead demand generation, digital marketing, SEO/SEM, paid media, and marketing automation.

- Analyze campaign performance using data and insights to drive optimization.

- Leverage customer data and analytics to improve targeting and personalization.

- Build, mentor, and lead a high-performing marketing team.

- Set KPIs, performance metrics, and development plans.

- Manage external agencies, vendors, and partners.

- Conduct market research, competitive analysis, and customer segmentation.

- Translate insights into actionable strategies.

- Stay updated on industry trends and emerging technologies.

Key Skills & Competencies:

- Strategic thinking with strong business acumen

- Proven leadership and stakeholder management

- Data-driven decision making

- Excellent communication and storytelling skills

- Strong understanding of digital marketing ecosystems

- Ability to scale brands and businesses