Marketing Strategy & Leadership:

- Define and execute the overall marketing vision and roadmap aligned with business growth objectives.

- Build a full-funnel marketing strategy covering awareness, acquisition, engagement, retention, and advocacy.

- Lead and mentor a multi-functional marketing team across brand, performance, CRM, content, and partnerships.

Brand & Communication:

- Own the brand positioning, messaging, and visual identity across all consumer touchpoints.

- Drive integrated brand campaigns across digital, social, influencer, offline, and experiential channels.

- Ensure consistent brand voice and storytelling across platforms.

Performance & Growth Marketing:

- Lead digital performance marketing (paid search, social, marketplaces, affiliates) with strong ROI focus.

- Own customer acquisition cost (CAC), ROAS, LTV, and funnel conversion metrics.

- Scale growth through experimentation, A/B testing, and data-driven optimization.

Omni-Channel & Marketplace Marketing:

- Develop tailored marketing strategies for D2C platforms, marketplaces, and offline channels.

- Collaborate with category and sales teams on launch campaigns, promotions, and seasonal pushes.

- Drive traffic, conversion, and sell-through across channels while maintaining pricing and brand integrity.

Customer Retention & CRM:

- Build and scale CRM and lifecycle marketing across email, WhatsApp, push, SMS, and loyalty programs.

- Improve repeat purchase rates, engagement, and customer lifetime value (LTV).

- Leverage first-party data to personalize communication and offers.

Data, Analytics & Marketing ROI:

- Establish strong marketing analytics, dashboards, and attribution models.

- Track and optimize marketing spends to ensure high ROI and business impact.

- Use consumer insights to continuously refine marketing strategy.

Cross-Functional Collaboration:

- Partner closely with product, category, supply chain, tech, finance, and CX teams.

- Support new product launches, category growth, and expansion initiatives.

- Work with leadership on business planning and growth forecasting.

Budget & Agency Management:

- Own the annual marketing budget, allocation, and performance tracking.

- Manage external agencies, media partners, creators, and vendors.

- Ensure cost efficiency without compromising impact