Description:

Job Title: Head of Marketing (All Brands)

Location: New Delhi (Work From Office, 5 Days a Week)

Experience: 10-20 Years (Minimum 10+ Years in a Managerial/Head Role)

Industry: Restaurants / Hospitality / Hotels / Retail

Role Overview:

The Head of Marketing (All Brands) will lead the strategic and operational marketing initiatives for the organizations portfolio of brands. This role requires a seasoned marketing leader with deep experience in hospitality, retail, or restaurant sectors, capable of driving brand visibility, customer engagement, and business growth. The role also includes pan-India travel and close collaboration with internal and external stakeholders.

Key Responsibilities / KRAs:

- Develop and execute a comprehensive marketing strategy aligned with business objectives.

- Manage and monitor the monthly and annual marketing budgets.

- Lead, mentor, and motivate the in-house marketing team, creative designers, digital team, and PR agencies.

- Ensure high-quality performance and output across digital marketing, content marketing, and brand activities.

- Build and sustain strong brand visibility across all online and offline channels.

- Oversee content marketing including blogs, videos, ads, and thought leadership initiatives.

- Drive digital marketing initiatives including website optimization, SEO/SEM, and social media presence across LinkedIn, Twitter, Facebook, and other channels.

- Track and analyze campaign performance metrics including traffic, conversions, attribution, ROI, and lead/pipeline growth.

- Work collaboratively with cross-functional stakeholders to ensure alignment on all marketing campaigns.

- Support the sales team with marketing collaterals, presentations, product sheets, and other materials to improve conversions.

- Develop brand guidelines and ensure consistent brand messaging across all platforms.

- Plan and execute national-level marketing campaigns, brand activations, events, and promotional initiatives.

- Ensure competitor monitoring and market intelligence to guide brand positioning strategies.

- Strengthen PR visibility and media relations to enhance brand reputation.

Required Skillsets:

- Strong expertise in marketing strategy, brand management, and integrated marketing communications.

- Deep understanding of restaurant, hospitality, retail, or hotel industry dynamics.

- Proven leadership experience managing large cross-functional teams and external agencies.

- Expertise in digital marketing, performance marketing, web analytics, and SEO/SEM.

- Strong understanding of social media ecosystems and audience engagement strategies.

- Excellent communication, presentation, and stakeholder management skills.

- Strong budget management, financial planning, and reporting capabilities.

- Analytical mindset with proficiency in marketing analytics tools.

- Creative thinking with the ability to conceptualize innovative campaigns.

- Ability to manage multiple brand portfolios simultaneously with high accuracy.

- Strong project management and organizational skills.

Qualifications:

- Bachelors or Masters degree in Marketing or a related field.

- 10-20 years of experience in marketing with at least 10 years in a managerial or head-level role.

- Experience in Restaurants, Hospitality, Hotels, or Retail is mandatory.