Head - Marketing

About:

- Lead the annual brand agenda and drive 360- brand strategy and campaigns across all consumer touchpoints to strengthen equity and deliver business outcomes.

- Own the editorial and content roadmap across social, ATL, BTL, influencer ecosystems, and experiential brand moments.

- Manage end-to-end content production-visual, copy, film-for advertising, activations, digital commerce, CRM and owned channels.

- Drive brand repositioning, new product launches and category campaigns, ensuring narrative consistency and alignment across functions.

- Define and institutionalize brand measurement frameworks-awareness, consideration, engagement and ROI-for intelligent, data-led investment decisions.

- Build and unlock partnership ecosystems-co-branding, cultural collaborations and alliances-to expand reach and brand influence.

- Lead and coach cross-functional teams-creative, media, agencies, digital, category-to deliver high-quality output at speed and scale.

- Ensure omnichannel brand continuity-seamless storytelling across retail, e-commerce, loyalty and mobile experience layers.

- Manage marketing budgets and resource allocation to maximize ROI and enhance marketing efficiency.

- Track consumer behaviour shifts, culture signals and competitive playbooks to inform future brand strategy and execution.