Head - Marketing

Description: We are looking for Head of Marketing based in Delhi/Gurugram

The Head of Marketing will be responsible for developing and executing marketing and brand strategy, driving demand generation, and strengthening the organisations positioning . The candidate should have digital experience in marketing and help in aggressive growth plans across geographies and business lines.

Key Responsibilities:

Marketing Strategy & Leadership:

- Define and execute the overall marketing strategy in line with company's and growth objectives.

- Build and lead a high-performing marketing team across brand, digital, content, and communications.

- Partner with leadership to align marketing priorities with business goals.

Brand Strengthening & Positioning:

- Develop messaging that highlights the organizations unique value proposition in higher education.

- Oversee PR, media, and communications to enhance visibility and reputation.

Demand Generation & Growth Marketing:

- Leverage performance marketing, SEO, SEM, and analytics to improve reach and conversion.

- Oversee partnerships and collaborations that expand market presence.

Digital & Innovative Initiatives:

- Lead digital-first marketing initiatives with a strong focus on automation, analytics, and personalization.