Head/Manager - Sales - Liquor

EXPERIENCE OF LIQUOR INDUSTRY IS MANDATORY

Role : Head of Sales (South) Alco Bev

This is a senior role offering a significant opportunity for a driven and commercially focused professional to scale one of India's leading premium wine portfolios across key markets.

We are seeking a dynamic and results-oriented Head of Sales South to lead sales across the region, with a clear mandate to drive case volume growth and increase brand visibility through strategic inputs across key accounts in HoReCa and Retail channels.

The role requires a strong commercial mindset, deep market relationships, and the ability to translate brand potential into consistent, high-volume business while strengthening market presence.

Key Responsibilities :

- Own and drive case volume growth across South India through structured key account management and distributor relationships.

- Increase brand visibility and presence across priority accounts through strategic placements, activations, and account planning.

- Build, manage, and expand relationships with high-impact accounts across HoReCa (hotels, restaurants, bars) and Retail (modern trade, premium stores).

- Identify and unlock new high-volume opportunities within existing and new accounts.

- Lead regional sales teams with clear targets, accountability structures, and performance tracking.

- Negotiate commercial terms, listings, and annual business plans with key customers.

- Ensure strong execution on the ground to drive sell-through, repeat orders, and sustained placements.

- Provide strategic inputs on portfolio positioning, pricing, and market approach based on on-ground insights.

- Track competitor activity and evolving market dynamics to continuously refine strategy.

Candidate Profile :

- Strong experience in sales leadership roles within alcohol.

- Proven ability to drive volume growth while building brand presence in competitive markets.

- Established relationships across HoReCa and Retail channels across South India (Karnataka at the minimum).

- Strong commercial acumen with the ability to balance visibility and volume objectives.

- Excellent negotiation and deal-making capability.

- Team leadership experience with a performance-driven approach.

- Wine knowledge is a strong advantage, but not mandatory.

Performance & Expectations :

This is a highly KPI-driven leadership role, with primary focus on :

- Case volume growth.

- Brand visibility across key accounts.

- Account productivity and expansion.

- Revenue and margin delivery.

As part of the interview process, candidates will be required to present a structured sales plan outlining how they will drive both volume and visibility across their regions. This will form the basis for aligning on realistic and mutually agreed KPIs prior to an offer.

- EXPERIENCE OF LIQUOR INDUSTRY IS MANDATORY