Responsibilities: - Strategic Marketing Planning: Develop and execute innovative marketing strategies, including digital and traditional channels, to enhance brand awareness and customer engagement. Create annual and long-term marketing plans aligned with organizational goals. - Team Leadership: Lead, mentor, and manage a team of marketing professionals, providing guidance and support to achieve departmental objectives. Foster a culture of creativity, collaboration, and excellence. Collaborate with multiple marketing agencies to ensure the marketing goals are met. - Digital Marketing: Oversee the digital marketing strategy, including SEO, SEM, social media, ORM, and content marketing. Ensure a strong online presence and utilize data-driven insights for continuous optimization of ROAS and CAC. - Advertising and Promotions: Plan and implement advertising campaigns, promotions, and partnerships to drive visitor footfall. Collaborate with advertising agencies to create effective campaigns. - Brand Management: Develop and maintain a strong brand identity, ensuring consistency across all touchpoints. Monitor brand perception and make necessary adjustments to maintain a positive image. Drive a high brand recall and keep the brand relevant and salient. - Build the brand mascots and curate experiences around them including merchandise. - PR - Collaborate with various online and offline media and PR agencies to ensure the - Market Research and Analysis: Stay updated with market trends, customer preferences, and competitor activities. Use this data to inform marketing strategies and identify growth opportunities. - Customer Engagement: Develop strategies to enhance the overall customer experience, loyalty programs, and feedback mechanisms to continuously improve customer NPS. - Budget Management: Manage a large marketing budget efficiently, ensuring cost-effective strategies and a positive return on investment. - Analytics and Reporting: Use analytics tools and performance metrics to track the effectiveness of marketing initiatives. Prepare and present regular reports to the management. - Cross-functional Collaboration: Collaborate with other departments such as Sales, Operations, and Finance to align marketing strategies with overall business objectives. Collaborate with the Head of Non-Ticket Revenue to increase the visibility of food and beverage offerings and generate revenue from retail and F&B marketing initiatives. Qualifications: - Degree in marketing, Business, or a related field. A Master's degree is preferred. - 10+ years of experience in marketing, with at least 4 years in a leadership role. - Proven track record of developing and executing successful marketing strategies in B2C product/service companies. - Strong understanding of digital marketing, SEO, SEM, and social media platforms. - Excellent leadership and team management skills. High EQ quotient. - Data-driven and analytical mindset with the ability to make data-backed decisions. - Exceptional communication and interpersonal skills. - Knowledge of the amusement park and hospitality industry is a plus.

Bangalore

Head/Manager  - Marketing  - B2C 

Job Description for Head/Manager  - Marketing  - B2C  in Sunrise HR Solutions in  Bangalore for (10-18) years of experience. Apply Now!