Head/Manager - Central Sales - Strategic Initiatives - Consumer Goods

Experience: 12 to 15+ Years

Industry: Premium Hardware for Doors, Kitchens & Bathrooms / Consumer Goods / Related Sectors

Location: Konkan region, primarily covering Vidarbha (eastern), Marathwada (central-eastern), and Western Maharashtra

Employment Type: Full-Time

Work Mode: On-Site with Cross-Functional Coordination

Job Brief:

- One of our esteemed client is seeking an experienced Head Central Sales to lead strategic sales initiatives and drive business growth.

- This role is central to our success, bridging sales, product, finance, and HR teams.

- You will manage sales data, develop strategies, oversee national sales plans, and ensure the smooth execution of key projects.

- You will also lead the central sales team, guiding them to achieve targets and deliver results.

Responsibilities:

Sales Strategy & Planning:

- Develop and implement national sales strategies aligned with business goals.

- Monitor sales performance against targets and take corrective actions.

- Prepare competitor analysis, product-wise and slab-wise sales schemes.

- Support budget preparation and annual operating plan (AOP) activities.

- Present regular performance reports to senior management.

Sales Data Management:

- Maintain and analyse sales data to support decision-making.

- Generate daily, weekly, and monthly performance reports.

- Track KPIs, budgets, collections, and forecasts.

Project & Process Management

- Lead strategic and operational projects assigned by management.

- Manage dealer and distributor settlements and reconciliation.

- Ensure proper execution of sales automation tools and ERP systems.

Cross-functional Coordination

- Work with finance for fund management and channel partner coordination.

- Collaborate with HR for recruitment, training, incentives, and performance reviews.

- Support new product launches and market communication.

Team Leadership & Development

- Lead, mentor, and support the central sales and MIS teams.

- Monitor team productivity and ensure timely submission of reports.

- Drive skills development and performance improvement.

Distributor & Customer Management

- Maintain distributor hygiene, stock levels, and ledger accuracy.

- Review customer service performance to ensure high satisfaction.

Qualifications:

- Bachelors or Masters degree in Business or related field (MBA preferred).

- 12 to 15+ years of experience in sales leadership roles.

- Strong analytical, reporting, and strategic planning skills.

- Proficient in tools like Power BI, Excel, Salesforce, and ERP systems.

- Proven experience in cross-functional leadership and team management.

- Excellent communication, interpersonal, and decision-making skills.