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Live Connections Hiring for Role: Therapy Lead Marketing-Cardiovascular/CDAV Office Location: Hyderabad. PURPOSE: To be the growth catalyst in driving TA growth and dominance in Emerging Markets (Russia, Vietnam, CIS) through marketing excellence, capability building and effective Product management strategies. New Product Ideation & portfolio development: - Understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts - Screening internal & external data sources to arrive at potential ideas that could address the customer needs - Develop Business Strategy- analyze Competition landscape, Customer Journey and Insighting, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win. Life Cycle Management - Understanding customer needs and insights with help of insighting team - Manage Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment. - Driving the growth projects along with CFTs and country teams to ensure sustainable brand growths. New Product Launch Excellence - Work closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN. - Work closely with the country to drive T-12 launch readiness Process - Market Analysis, PESTL, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team Marketing Excellence - Driving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication - Working closely with the L&D teams for capability building among the country teams to make them future ready Portfolio Maximization - Strategy - Support country teams to Evaluate and classify the product portfolio as Build, Milk, Exit. - Plan recommendations to country as well as monitor investment as per the strategy. - Assess promotional effectiveness and suggest country teams accordingly - Optimize costing - COGS / SCM overheads Annual Brand Planning - To work closely with country marketing teams to build differentiators / brand levers - Working closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth - Work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies. - Adherence to Brand plan process in terms of rigour and preparation Operating Network: Internal: COE, MIS, Business Analyst, Digital Marketing teams, SFE, Country Marketing, SKOL External: Portfolio team, Regulatory, Medical, Finance, Legal, SCM Business Understanding: Product Management - Process, Customer Journey and Insighting, Positioning, Ideation to Launch, PLC Management, Sales and marketing effectiveness metrics Educational & Experience: - 10+ years' experience in Sales and Marketing - MBA from reputed institute - Experience in Brand Management, Strategic planning, Business analytics, TA knowledge, New Product - Ideation to Launch Key Personal Attributes: - Interpersonal Skills - Self-starter - Quick learner - Collaboration and teamwork - Communication skills - Influencing and negotiating skills

Hyderabad

Head/Lead - Marketing - Therapy/Cardiovascular 

Job Description for Head/Lead - Marketing - Therapy/Cardiovascular  in LIVE CONNECTIONS in  Hyderabad for (8-15) years of experience. Apply Now!

Head/Lead - Marketing - Therapy/Cardiovascular  | iimjobs.com