Role Purpose:

We are looking for a business-oriented Marketing Head/Lead who can build the brand, strengthen product positioning, drive demand generation and make Marketing a strong backbone for business growth.

The person should understand the product/solution, customer, market and competition and work closely with Sales Leadership across regions and product categories to translate market opportunities and marketing initiatives into measurable business impact.

Key Responsibilities:

1. Brand, Product & Marketing Strategy:

- Develop the overall Marketing strategy and annual plan in line with business priorities.

- Strengthen company and product positioning, value proposition and brand differentiation.

- Drive market intelligence and research across regions, products and customer segments.

- Analyse market trends, customer needs, competitor activities, pricing, positioning and emerging opportunities.

- Translate market and customer insights into product positioning, marketing priorities and market development initiatives.

- Drive product launches and brand-building initiatives.

- Ensure consistent and effective brand communication across all touchpoints.

2. Business Growth, Demand Generation, Digital & Sales Support:

- Drive Marketing contribution towards demand generation, lead generation, pipeline and business growth.

- Work closely with Sales Leadership across regions and product categories to identify priorities and support business conversion.

- Develop and manage the company's digital presence across website, LinkedIn, YouTube, SEO/SEM, email and other relevant channels.

- Drive digital campaigns, database development and customer engagement.

- Provide Sales with relevant product presentations, campaigns, market insights and marketing tools.

3. Content, Exhibitions & Market Communication:

- Set the direction for product and corporate communication, including catalogues, brochures, datasheets, presentations, videos, blogs, newsletters, eBooks, white papers and case studies.

- Develop and execute the marketing strategy for Elecrama and other exhibitions, seminars and events, covering pre-event promotion, stall/brand presentation, customer engagement, lead capture and post-event follow-up.

- Strengthen customer and distributor engagement through relevant marketing initiatives.

- Ensure all communication and market-facing activities reflect the desired brand and product positioning.

4. Team, Partners & Marketing Performance:

- Build and develop the Marketing team with clear roles, priorities and performance expectations.

- Manage agencies, designers, digital partners and other external resources.

- Manage Marketing budgets, priorities and timelines.

- Review Marketing performance through demand generation, leads, pipeline, brand visibility and business impact and continuously improve effectiveness.

Ideal Candidate:

- 10+ years of Marketing experience.

- MBA / PGDM in Marketing or Management.

- Preferred sectors: Electrical, Industrial, Engineering, Manufacturing, Energy, Solar, Infrastructure or similar.

- Strong experience across Brand, Product Marketing, Digital, Content and Exhibitions.

- Strong understanding of market research, customer insights and competitive analysis.

- Experience managing teams and external partners.

- Strategic thinker with strong execution and people-management ability.