Head of Engagement And Retention Lead Job Description : Responsibilities : - Lead the development of our User segmentation, User journey and retention strategies using data-driven approaches. - Plan and execute CRM campaigns that will increase DAUs, WAUs & MAUs across multiple channels, platforms and products. - Leads analysis on the customer lifecycle to identify different consumer cohorts (high performing, at risk cohorts etc) , understand their motivations and develop incentive & rewards schemes that drive ARPU's. - Design new functions and workflow to improve customer experience and drive growth of customer value. - Collaborate with cross-functional teams to improve product, value proposition and drive growth. Requirements : - 8+ years working in B2C User retention and engagement - Highly strategic and analytical; strong Excel skills required - Should have hands-on experience using one of the Marketing automation tools (Moengage, Clevertap) building and managing user journeys - Successful track record of developing and executing campaigns utilizing audience segmentation and A/B testing - Excellent communication, collaboration and project management skills; able to adapt quickly in fast-paced environments and be highly self-motivated - Experience in the gaming, fintech industry will be a plus. - Experience working cross functionally with growth, creative, data and cx teams

Bangalore

Head/Lead - Engagement & Retention 

Job Description for Head/Lead - Engagement & Retention  in Benchire in  Bangalore for (8-12) years of experience. Apply Now!