Head/Lead - Brand Marketing - FinTech

About the Firm

The startup is is redefining the future of wealth management. They- re a fast-scaling SaaS fintech platform powering mutual fund distributors (MFDs) and financial advisors with cutting edge tools to transform how investments are managed. Their mission is to build India's best assisted wealth management platform, empowering advisors to help millions of households achieve their financial goals.

Key Responsibilities

1. Brand Strategy & Direction

- Own and drive the end-to-end brand strategy, including storytelling, positioning, and long-term brand architecture.

- Define brand direction, tonality, and messaging frameworks aligned to the AssetPlus vision.

- Build consistency and resonance across internal and external communication touchpoints.

2. Brand Health & Measurement

- Develop and track metrics to assess brand health - NPS, share of voice, impressions, engagement rates, bounce rates, etc.

- Quantify ROI and demonstrate how branding initiatives drive tangible business outcomes.

- Establish dashboards and performance reviews to measure effectiveness of campaigns.

3. Strategic Initiatives Ownership

- Take ownership of key strategic projects and drive them from inception to scale-up.

- Ensure each sub-brand initiative has a clear identity and narrative, yet ties cohesively under the AssetPlus master brand umbrella.

- Oversee brand architecture, tone, and audience strategy for each initiative.

4. Collaboration & Stakeholder Management

Work cross-functionally with:

- Marketing team for campaigns, content, creative alignment, and amplification.

- Partnerships and PR teams - for outreach and positioning.

- Product team - for integrating brand storytelling with product narratives.

- Build long-term agency partnerships; manage creative, PR, and digital agencies for brand and campaign work.

5. Content & Campaign Ownership

- Oversee creation of content and creative collaterals (not hands-on creation).

- Own the content calendar and ensure quality and consistency of output from internal and external contributors.

- Drive brand campaigns across three broad pillars:

- Digital-first marketing (performance + storytelling)

- Offline/experiential initiatives

- PR and earned media campaigns

6. ROI & Data-driven Approach

- Instill a data-led approach to brand marketing decisions.

- Tie creative work to measurable KPIs and brand/business impact metrics.