Head/Lead - Brand Marketing - Education

Description:

Role Overview:

We are looking for a hardcore Brand Marketing professional with deep hands-on experience in building, scaling, and repositioning brands in startup or Education/EdTech environments. This role will own the brand narrative end-to-end and drive brand salience, trust, and differentiation across consumer touchpoints.

Key Responsibilities:

Brand Strategy & Positioning

- Own and drive the overall brand strategy, positioning, and messaging across online and offline channels.

- Build a strong, consistent brand identity aligned with business goals and growth stages.

- Lead brand architecture, storytelling, and purpose-led communication.

Integrated Brand Campaigns

- Conceptualize and execute 360 brand campaigns (ATL, BTL, digital, social, content, PR).

- Manage brand launches, rebranding initiatives, and high-impact campaigns.

- Partner with creative, media, PR, and digital agencies to deliver best-in-class output.

Startup / EdTech Focus

- Work in fast-paced, ambiguous environments with high ownership and bias for action.

- Build brand trust and credibility, especially for education-led products and services.

- Translate consumer insights into compelling narratives for students, parents, and institutions.

Brand Governance & Measurement

- Own brand guidelines, tone of voice, and visual identity across touchpoints.

- Track brand health metrics (awareness, consideration, preference, NPS).

- Manage brand budgets, ROI, and performance reporting.

Stakeholder & Team Leadership

- Collaborate closely with product, growth, content, and leadership teams.

- Mentor and lead internal brand/creative teams.

- Act as the brand custodian and internal evangelist.

Candidate Profile:

Must-Have

- 10-15 years of pure Brand Marketing experience (not performance-heavy roles).

- Strong background in startups or Education/EdTech industry.

- Proven experience in building brands from early to growth stages.

- Hands-on exposure to ATL + digital + content + PR.

- Full-time Masters degree from Tier 1 / Tier 2 institute.

Preferred

- Experience working on youth, student, or parent-focused brands.

- Strong storytelling, creative judgment, and consumer insight skills.

- Ability to operate independently with high ownership.

Why Join

- Opportunity to shape and scale a high-impact brand.

- Leadership role in a growth-focused, mission-driven environment.

- High visibility and direct impact on business outcomes.