Head - Institutional/B2B Sales - FMCG

- Lead and grow the Institutional / B2B sales vertical at a national level

- Develop and execute the institutional sales strategy and annual business plan

- Acquire and manage key institutional clients across corporates, PSUs, government bodies, airlines, hotels, MNCs, and large enterprises

- Drive bulk order sales, customized products, gifting solutions, and tender-based business

- Lead negotiations on pricing, margins, credit terms, and commercial agreements

- Build strong relationships with CXOs, procurement heads, and HR / Admin leaders

- Identify new business opportunities and emerging institutional segments

- Work closely with Product, Marketing, and Supply Chain teams for customization, delivery timelines, and order fulfilment

- Track revenue, profitability, order pipeline, and conversion ratios

- Set up processes, CRM discipline, and reporting dashboards

- Hire, mentor, and scale a high-performing institutional sales team

- Represent the company in corporate forums, trade shows, and industry events