Head - HORECA & B2B Sales - Food Ingredients

Strategy & Growth

- Develop and implement short- and long-term sales strategies to drive profit growth and expand market share.

- Align pricing, product mix, and portfolio planning with category and marketing priorities.

- Monitor competitor activity, market trends, and customer behavior to keep commercial strategies agile and competitive.

Business Development

- Identify new business opportunities across regions, customer segments, and industry verticals.

- Expand into emerging geographies and incubate early-stage territories with structured activation plans.

- Collaborate with R&D and category teams to launch products tailored to regional preferences and customer needs.

Distribution

- Design and execute scalable go-to-market (GTM) models across India.

- Build and strengthen distributor networks to ensure nationwide coverage across metros, Tier 1/2/3 towns, and HoReCa clusters.

- Drive distributor performance management through onboarding, audits, incentives, and compliance.

Key Accounts

- Lead engagement with major hotel chains, QSRs, cloud kitchens, industrial kitchens, and institutional partners.

- Build long-term customer relationships and develop high-potential accounts.

- Ensure strong customer engagement through product demos, trials, technical support, and service excellence.

Team Leadership

- Build, mentor, and scale high-performing sales teams.

- Drive adoption of sales processes, CRM, funnel management tools, and performance dashboards.

- Develop team capability in solution selling, distributor management, and strategic account development.

Collaboration

- Partner cross-functionally with Marketing, Supply Chain, Finance, Operations, R&D, and HR.

- Ensure aligned demand planning, pricing governance, and OTIF delivery.

- Support business reviews, budgeting, forecasting, and strategic projects.