Head - GTM Strategy - B2B SaaS

Description:

We are handling an exciting and challenging opportunity with one of our leading client which provides automated analysis, structured workflows, AI-driven code generation etc..

Early age start up they are seeking a strategic and results-driven Go-to-Market (GTM) Strategy Leader to lead the launch and expansion strategies for the organization. This role is key to driving our growth by orchestrating product-market fit, positioning, and the execution of data-backed go-to-market plans. The GTM Strategy Manager will work closely with product, marketing, sales, and customer success teams to drive adoption, revenue growth, and customer satisfaction.

As the GTM Strategy Leader, you will be responsible for building and executing comprehensive launch and expansion strategies, identifying target segments, and optimizing cross-functional processes to bring new products and features to market. This is a highly strategic and visible role where you will have a direct impact on the companys success and growth trajectory.

- Strong experience in Enterprise Sales is must.

- Develop and implement go-to-market strategies for new product launches and feature updates, ensuring alignment with business objectives.

- Identify and prioritize target markets, segments, and personas based on data and market insights.

- Manage cross-functional GTM plans, coordinating with key stakeholders.

- Develop insights on customer segments, personas, and pain points to refine GTM strategies and ensure product-market fit.

- Partner with Sales and Customer Success teams to ensure they are equipped with the tools, resources, and training needed to communicate product value effectively.

- Use data and customer feedback to iterate on strategies and improve product positioning, messaging, and pricing.

- Regularly present GTM results, insights, and recommendations to senior leadership.

- Set, track, and report on the KPIs and success metrics for each GTM initiative, identifying areas for optimization.

Experience:

- 12+ years of experience in GTM strategy, product marketing, or related roles, ideally within a B2B SaaS environment.

- Strong experience in Enterprise Sales is must in SaaS Companies.

- Experience with tools like Salesforce, HubSpot, or other CRM and marketing automation platforms.

- Previous experience in startup or high-growth SaaS environments is must.