Candidates with FMCG experience will be considered for the role

Location: Powai, Mumbai

Working days - Mon - Sat

Role Overview

The Head of Growth Strategist will be responsible for driving sales growth, visibility, and market share across all online platforms E-Commerce (Amazon, Flipkart, Website) and Quick Commerce (Blinkit, Zepto, Instamart, Swiggy Minis, etc.).

This role combines deep understanding of FMCG consumer behaviour, performance marketing, digital analytics, platform operations, and cross-functional coordination to scale GMV and ROI.

Key Responsibilities

1. Growth Strategy & Planning

- Design and execute monthly and quarterly growth strategies across all online channels to achieve sales, traffic, and conversion targets.

- Develop platform-specific playbooks (Amazon, Zepto, Blinkit, Instamart, etc.) for visibility, assortment, pricing, and promotions.

- Create an integrated growth calendar aligned with marketing campaigns, seasonal peaks, and new product launches.

- Forecast demand by channel and ensure stock alignment with supply chain.

2. Category & Account Management

- Own P&L responsibility for online channels.

- Collaborate with category teams on assortment, product visibility, price benchmarking, and content optimisation.

- Manage trade spends, visibility budgets, and ROI on each platform.

- Negotiate with platform category managers for banners, search placement, and exclusive promotions.

3. Quick Commerce Acceleration

- Develop and execute growth strategy for quick commerce platforms (Blinkit, Zepto, Instamart, Swiggy Minis).

- Monitor OSA (On Shelf Availability), slot coverage, and delivery TAT across warehouses.

- Design and evaluate quick commerce-specific offers, combos, and sampling SKUs.

- Partner with operations to ensure fill rate 95% and optimal warehouse mapping.

4. Digital & Performance Marketing

- Collaborate with marketing and agency teams to execute paid campaigns across Google, Meta, and marketplace ads (Amazon Ads, Zepto visibility).

- Analyse CAC (Customer Acquisition Cost), ROAS, and CLTV by channel and optimise spends.

- Coordinate with the content team to ensure SEO-optimised listings, A+ content, and UGC/influencer-driven visibility.

5. Data & Growth Analytics

- Build growth dashboards in Excel / Power BI / ClickUp for daily sales, platform share, ROI, visibility score, and marketing efficiency.

Track metrics such as:

- Conversion rate (CTR ATC Purchase)

- ROAS & platform ROI

- Category rank, search share, and OSA

- Repeat purchase % and customer retention rate

- Recommend data-driven experiments for improving conversion and reducing churn.

. Cross-Functional Collaboration

- Work closely with Supply Chain, Finance, Marketing, and NPD to ensure alignment between stock, offers, and visibility.

- Support offline and modern trade growth through insights gathered from online channels.

- Contribute to AOP (Annual Operating Plan) and Monthly MIS for management review.

Qualifications & Experience

- MBA / Postgraduate in Marketing, Strategy, or E-Commerce.

- 7 to 12 years experience in digital growth, e-commerce, or quick commerce roles (preferably FMCG / D2C brands).

- Strong understanding of Amazon, Zepto, Blinkit, Instamart dashboards, keyword analytics, and pricing algorithms.

- Preferred experience in managing 520 Cr annual online business.

- Proficient in data analytics, Excel/Power BI, and marketing dashboards.

- Prior exposure to ERP/ClickUp/CRM systems a plus.

Personality & Skills

- Strategic thinker with a hands-on approach.

- Data-driven and analytically strong.

- Negotiation and relationship-management excellence.

- Deep understanding of FMCG shopper psychology and platform algorithms.

- Growth-hacker mindset experiment, measure, iterate.

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Posted by

Shareena Fernandes

Founder at Eliviq

Last Active: 09 December 2025

Job Views:
115

Applications: 46

Recruiter Actions: 11

Posted in

Sales & Marketing