Head - Growth Marketing - BFS

Role Overview:

As the Growth Marketing Head based in Noida, you will be the primary architect of our user acquisition and retention strategy. You will operate at the intersection of data, creativity, and technology, leading high-impact campaigns that drive measurable business outcomes. By leveraging deep analytical insights and creative experimentation, you will directly influence our market share, customer lifetime value, and overall revenue trajectory, playing a pivotal role in scaling our brand presence in a competitive landscape.

Key Responsibilities:

- Design and execute end-to-end performance marketing strategies across digital channels to accelerate user acquisition and optimize customer acquisition costs.

- Lead the end-to-end campaign management lifecycle, from initial conceptualization and creative development to execution and post-campaign performance analysis.

- Partner with cross-functional teams to align marketing initiatives with product roadmaps, ensuring that growth efforts directly support our broader business objectives.

- Drive continuous experimentation and A/B testing across ad creatives and landing pages to improve conversion rates and maximize return on ad spend.

- Monitor and report on key performance indicators, providing actionable insights to leadership that inform future investment decisions and strategy pivots.

Required Skillset:

- Demonstrated ability to manage large-scale digital marketing budgets with a focus on high-growth performance metrics and ROI optimization.

- Proven expertise in creative strategy, with a keen eye for developing compelling narratives that resonate with target audiences and drive engagement.

- Strong analytical mindset, capable of interpreting complex data sets to refine campaign performance and identify new growth levers.

- Exceptional communication and interpersonal skills, enabling effective collaboration with internal stakeholders and external partners in a fast-paced, on-site environment in Noida.

- Ability to thrive in a high-pressure, results-oriented culture, maintaining agility as market trends and business priorities evolve.

- A Degree in Marketing, Business, or a related field, complemented by 2 - 6 years of hands-on experience in scaling digital growth initiatives.

Skills : Growth Marketing, Digital Marketing, Performance Marketing, Campaign Management, Creative