Title: Head of Growth

Location: Mumbai (Work From Office)

Experience: 7-9 years

Industry Preference: EdTech / Creative Education / Consumer Tech/D2C

Ideal Fit: Startup enthusiast, data-driven leader, full-stack growth owner

About the Role:

We are looking for a Head of Growth to own end-to-end growth across acquisition, activation, retention, and revenue. This role requires a strong hands-on leader with deep expertise in paid media, lifecycle marketing, analytics, and GTM strategy, who can scale growth in a fast-paced, high-ownership startup environment.

Key Responsibilities:

1. Performance Marketing & Paid Media:

- Own strategy and execution across Google (Search, Display, YouTube), Meta, and Microsoft Ads

- Drive ROI-led media planning, budgeting, and cost efficiencies

- Own CAC, cost per conversion, ROAS, and all performance metrics

- Continuously test creatives, audiences, and bidding strategies

2. Customer Lifecycle & Retention Marketing:

- Build full-funnel journeys from acquisition to activation and retention

- Optimize communication across WhatsApp, push notifications, and email

- Improve onboarding, engagement loops, and reactivation funnels

- Work closely with product and analytics to reduce funnel drop-offs

3. Affiliate & Partner Marketing:

- Build and scale the affiliate and partner ecosystem

- Onboard and manage affiliates, creators, and performance partners

- Optimize payout structures while maintaining conversion quality

4. Influencer & Social Growth:

- Lead influencer collaborations across YouTube, Instagram, and social platforms

- Drive content-led growth campaigns and partnership calendars

- Track ROI and performance of influencer-led initiatives

5. Martech & Automation:

- Leverage martech tools to drive personalization and segmentation

- Hands-on experience with platforms like CleverTap / Netcore / MoEngage, AppsFlyer / Adjust, GA, Mixpanel, Firebase

- Build automation workflows to scale growth efficiently

6. Data Analytics & Growth Experimentation:

- Own growth dashboards, attribution, and funnel analytics

- Run rapid A/B experiments and scale winning initiatives

- Drive insight-led decision-making across teams

7. Team Leadership:

- Build and lead a high-performing growth team across performance, CRM, creatives, and analytics

- Set clear goals, streamline processes, and ensure execution excellence

- Collaborate closely with Product, Design, Content, and Leadership teams

What Were Looking For:

- 712 years of experience in growth, performance marketing, or lifecycle marketing

- Proven experience scaling user acquisition in a startup environment

- Strong understanding of CAC, LTV, funnels, and attribution

- Deep hands-on expertise in paid media and martech

- Data-driven mindset with strong execution and leadership skills

- Comfortable building and scaling from 01