Role Overview:

We are seeking a high-impact Head of Growth to lead the strategic expansion and revenue trajectory of our D2C subscription business based in Pune. In this role, you will serve as the primary architect of our customer acquisition and retention ecosystem, orchestrating end-to-end growth strategies that bridge the gap between brand positioning and measurable financial outcomes.

You will work closely with the leadership team, product managers, and data scientists to translate complex customer analytics into actionable growth hacks. By owning the full-funnel performance, you will directly influence our P&L, ensuring that every marketing dollar spent contributes to sustainable subscriber growth and long-term customer lifetime value. This is a high-visibility position designed for a strategic thinker who thrives at the intersection of creative marketing and rigorous data science.

Key Responsibilities:

- Design and execute comprehensive growth strategies to scale our subscription base, ensuring a healthy balance between aggressive customer acquisition and cost-efficient revenue management.

- Lead the performance marketing function across digital channels, optimizing spend to drive high-intent traffic and maximize conversion rates for our D2C product lines.

- Implement sophisticated CRM and lifecycle marketing frameworks to improve usage and retention, turning one-time buyers into loyal, long-term subscribers.

- Oversee end-to-end customer analytics to identify friction points in the user journey, deploying data-driven interventions that enhance the overall subscription experience.

- Manage the P&L for the growth vertical, providing regular insights to stakeholders on demand generation trends, churn mitigation, and overall marketing ROI.

- Foster a culture of experimentation and growth hacking, continuously testing new acquisition channels, pricing models, and value propositions to maintain a competitive edge in the market.

Required Skillset:

- Demonstrated expertise in building and scaling D2C subscription models, with a proven ability to manage complex growth funnels from awareness to advocacy.

- Strong analytical proficiency in interpreting customer data to drive decision-making, coupled with the ability to translate technical insights into clear, actionable business strategies for cross-functional teams.

- Exceptional interpersonal skills with the ability to influence stakeholders and lead high-performing teams in a fast-paced, collaborative environment.

- Deep understanding of performance marketing ecosystems, including advanced knowledge of attribution modeling, media buying, and marketing automation tools.

- A strategic mindset focused on P&L ownership, showing a clear track record of managing marketing budgets to achieve aggressive revenue targets.

- Candidates should possess an MBA or equivalent postgraduate degree from a premier institute, reflecting a strong foundation in business management and strategic planning.

- Ability to thrive in an on-site work environment in Pune, maintaining a hands-on approach to problem-solving and team leadership.