Head - Growth - D2C

- Working with the Product Manager and key team members to identify KPIs for growth

- Maintaining the growth roadmap and backlog, which includes working with cross-functional teams to define actionable plans for increasing user acquisition and growth of the company.

- Management, prioritization, and implement strategy to meet our business goal.

- The implementation of these experiments would primarily be on key social media platforms such as Facebook, Twitter, Reddit, etc.

- Reviewing the success of existing experiments, and iterating on the growth strategy based on new insights.

- Seeking out creative and innovative ways to solve problems related to growth by embracing and working with constraints.

- Discovering and investigating new platforms and strategies that would help our games to reach new audiences, this includes having a keen understanding of how to leverage on different social media platforms and any other new channels.

- Performing market analysis and deep-dives on our key player segments to develop insights that would help us to improve player onboarding and early retention

- Compiling reports and presenting your findings to drive effective business and strategic decision-making.

Candidate Requirements:

Industry Experience:

- Our ideal candidate is someone who has scaled the marketing function through the growth stage of any B2C /D2C company.

Technical Experience:

- Experience using one of the Marketing automation tools (Moengage, Clevertap) building and managing user journeys

- Prior experience with Google RLSA, Facebook, WhatsApp marketing is essential

- Experience with website analytics tools (e.g, Google Analytics, individual SM analytics, HubSpot)

- Expert level knowledge & hands-on experience in use of marketing automation & data systems

- Strong Excel skills required.

- Working knowledge of HTML, CSS, and JavaScript development will be an advantage