Head - Growth - D2C

Key Responsibilities:

1. Own the D2C P&L

- Deliver monthly revenue targets with strong unit economics

- Set and manage AOV, CAC, LTV, CVR, ROAS benchmarks

- Forecast demand and collaborate with inventory planning, product & operations teams

2. Performance Marketing Leadership

- Scale paid media (Meta, Google, YouTube, Affiliates)

- Drive efficient CAC and channel profitability

- Build full-funnel strategies - from awareness to conversion to retention

- Run fast-paced creative and audience experiments

3. Website & Conversion (CRO)

- Own the complete Shopify experience

- Improve CVR through UX, landing pages, A/B testing

- Ensure the website reflects our brand's premium brand aesthetic

- Deploy analytics tools (heatmaps, funnel trackers)

4. CRM, Loyalty & Retention

- Build lifecycle journeys across Email, WhatsApp, Push, SMS

- Drive strong repeat rates and customer engagement

- Build sophisticated segmentation frameworks

5. Data, Analytics & Insights

- Build dashboards for growth KPIs

- Run cohort analyses; monitor LTV, CAC, retention curves

- Use insights to iterate on funnels, product mixes, and campaigns

6. Category & Launch Strategy

- Lead D2C-first launches for new categories

- Plan full-funnel launch strategies & gifting calendars

- Build scalable playbooks with brand & creative teams

7. Team Building & Leadership

- Hire, structure, and scale a high-performance growth team

- Build capabilities across performance marketing, CRM, CRO, analytics, content testing

- Mentor team members and set up clear KPIs & review rhythms

8. Cross-Functional Collaboration

- Work closely with Brand, Design, Product, Operations, CRM & Retail

- Drive storytelling x performance synergy with creative teams

What We're Looking For:

- 6-10 years of experience in D2C growth, performance marketing, analytics, or e-commerce

- Proven experience scaling D2C revenue meaningfully

- Strong analytical and creative instincts

- Hands-on with performance channels, CRO, website optimisation and CRM

- Experience building and mentoring teams

- Bias for action, experimentation, and rapid problem-solving

- Exposure to fashion/beauty/lifestyle categories is a plus