Head - Growth - D2C

Role Overview:

We are seeking a D2C Channel Head to drive the growth and profitability of our direct-to-consumer business. This role demands sharp execution, deep CRM and retention knowledge, and strong cross-functional collaboration. You'll be responsible for owning and scaling the D2C product journey from site experience to repeat purchase behavior, ensuring customer-centric excellence throughout.

Key Responsibilities:

- Own the end-to-end D2C channel strategy across web, app, and CRM touchpoints

- Ensure exceptional product experience and customer journey across all digital platforms

- Lead execution-heavy initiatives around user flows, landing page optimization, checkout experience, and post-purchase touchpoints

- Deep dive into CRM, lifecycle marketing, and retention funnels - owning performance of reactivation and LTV metrics

- Collaborate closely with product, tech, content, and performance teams to ensure cohesive D2C growth

- Analyze data with the Business Analyst team to shape actionable insights and experiments

Lead and mentor 3 core teams:

- CRM Operations

- Retention Marketing Managers

- Data & Business Analysts

Must-Have Qualifications:

- 7-8 years of hands-on D2C experience, preferably in high-growth brands

- Proven track record of D2C product-led growth and retention ownership

- Strong grasp of CRM platforms, data segmentation, and performance tracking

- Execution-oriented mindset with the ability to build and scale fast

- Analytical with a clear ability to work with dashboards and metrics

- Strong leadership qualities with experience managing multi-functional teams

- Preferably from a premier pedigree (IIT, IIM, ISB, MICA, etc.) or scaled D2C-first companies

- Nice-to-Haves: Somebody from health and wellness