A fast-growing D2C company in the farm-to-table space is looking for a Head of Growth & Product. We use technology to deliver high-quality, fresh dairy products directly to our customers. As we scale, we need a strategic leader to own all our growth efforts, from acquiring new users to keeping them engaged.
What you'll do:
- Develop and execute the entire growth strategy, using data to make decisions about user acquisition and retention across all channels.
- Dig into consumer behavior to map out and improve the customer journey, from first-time visit to long-term loyalty.
- Work closely with the product team to drive growth through new features, experiments, and a better user experience.
- Build and lead a small, high-performing team focused on acquisition, engagement, and analytics.
- Use technology, automation, and A/B testing to find efficient ways to grow our user base.
- Collaborate with marketing, product, and customer success teams to align on goals and create a seamless customer experience.
- Constantly track performance, focusing on key metrics like CAC, LTV, and churn, and use that data to refine your approach.
Who you are:
- You have 7+ years of experience in a growth, digital marketing, or product role, ideally at a tech or D2C company.
- You have a strong grasp of digital growth channels, both paid and organic.
- You know how to build and optimize a consumer funnel and are comfortable using data to find opportunities for improvement.
- You have a product-led mindset and experience working with engineering teams to build growth-focused features.
- You've hired, managed, and mentored teams before.
- You can think strategically about the big picture but are also happy to get into the details to get things done.
- You're a great communicator who can work well with different teams and leaders.
What we offer:
- A competitive salary with performance-based incentives.
- A key leadership role where you'll have a major impact on the company's trajectory.
- The opportunity to build a growth team from scratch.
- A chance to work with a passionate team that's making fresh food more accessible.
- A fast-paced and collaborative environment.
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