Head - Growth & Retention - D2C

Role: Head of Growth and Retention (D2C)

Location: Mumbai (in-office)

Experience: 7-9 years

Role Mandate:

Own and scale the entire D2C business with full revenue and P&L responsibility. This is a business owner role for D2C.

You will drive demand, optimize conversion, and maximize retention across the full customer journey.

Key Responsibilities:

- Own D2C revenue targets, contribution margins, and growth trajectory.

- Drive CAC vs LTV optimization and overall channel profitability.

- Build weekly/monthly growth plans with clear output metrics.

- Lead Meta-first performance strategy and scale spends efficiently.

- Own end-to-end funnel from landing to checkout to post-purchase.

- Drive CRO strategy and improve CVR, AOV, and drop-offs.

- Own retention strategy across email, WhatsApp, and push notifications.

- Drive repeat %, LTV, and cohort performance using WebEngage.

- Co-own ad creatives strategy and translate performance data into creative insights.

- Manage internal team and external partners including agencies and creators.

What We Are Looking For:

- 7-9 years of experience in D2C growth or performance roles.

- Must have scaled a large D2C brand with at least 50Cr revenue.

- Strong bias towards Meta-led performance marketing.

- Proven track record of managing 1Cr-2Cr per month in ad spends.

- Experience owning revenue targets and business P&L.

- Strong understanding of influencer-led commerce models.

- Hands-on with funnel metrics like CAC, ROAS, CVR, AOV, and LTV.

Reporting:

- Directly to the Founder.