Company Overview:

High Impact Talent is a fast-growing farm-to-fork enterprise dedicated to streamlining the supply chain between farmers and urban consumers. By leveraging a robust tech-enabled logistics network, the company ensures the delivery of fresh, high-quality produce and dairy products directly to households. Operating at the intersection of agritech and D2C retail, the organization is focused on building a sustainable ecosystem that prioritizes transparency, quality, and efficiency in the food supply chain.

Role Overview:

As the Head of Growth & Product, you will serve as the architect of the companys digital expansion, balancing strategic product development with aggressive user acquisition. You will work closely with the leadership team to translate business goals into actionable growth experiments, overseeing the entire customer lifecycle from initial discovery to long-term retention. This role is pivotal in shaping the brands digital footprint, requiring you to bridge the gap between technical product capabilities and consumer-facing marketing initiatives to drive sustainable scale in the competitive Delhi NCR market.

Key Responsibilities:

- Formulate and execute a comprehensive growth strategy that integrates paid media, organic search, and strategic partnerships to accelerate user acquisition and market penetration.

- Map and optimize the end-to-end consumer funnel, identifying friction points and implementing data-backed solutions to improve conversion rates at every stage of the journey.

- Spearhead product-led growth initiatives by collaborating with engineering and design teams to build features that enhance user experience and drive organic engagement.

- Lead and mentor a multidisciplinary team of growth marketers, data analysts, and product specialists, fostering a culture of rapid experimentation and performance-driven decision-making.

- Utilize advanced analytics and automation tools to monitor campaign performance, ensuring that key metrics like CAC, LTV, and churn are optimized for maximum profitability.

- Partner with cross-functional stakeholders in customer success and operations to ensure that growth efforts are aligned with supply chain capabilities and overall business objectives.

- Translate complex customer insights into actionable product roadmaps, ensuring that the platform evolves in response to changing consumer preferences and market trends.

Required Skillset:

- Demonstrated ability to manage full-funnel growth strategies within fast-paced D2C or tech-driven environments, with at least 6 years of relevant professional experience.

- Expertise in leveraging both performance marketing channels and product-led growth levers to scale user bases while maintaining healthy unit economics.

- Strong analytical proficiency in using data to drive decision-making, including hands-on experience with A/B testing, cohort analysis, and marketing automation platforms.

- Proven track record of leading and scaling high-performance teams, with the ability to influence cross-functional stakeholders and align diverse departments toward common goals.

- Exceptional communication skills, capable of articulating complex growth strategies to leadership and translating technical requirements for product and engineering teams.

- A strategic mindset combined with a tactical approach to problem-solving, ensuring that long-term vision is supported by day-to-day operational excellence.

- Ability to thrive in an on-site work environment in Delhi NCR, maintaining a high level of agility and responsiveness to the needs of a rapidly scaling business.