Head - Growth & Performance Marketing - D2C/eCommerce/Quick Commerce

Role Objective

- To own and scale Brillare's digital revenue engine across D2C, e-commerce and quick commerce, driving profitable growth across multiple categories by building world-class performance marketing, growth analytics and category management capabilities.

- This role is effectively a CMO-in-the-making - responsible not just for marketing, but for revenue, unit economics, and customer lifetime value.

Key Responsibilities

1. D2C, E-commerce & Quick Commerce Growth

Own revenue and growth across:

- Brillare.com

- Marketplaces (Amazon, Flipkart, Nykaa, etc.)

- Quick-commerce platforms

Drive:

- Customer acquisition

- Repeat purchase

- Basket size

- Category-wise growth

2. Performance Marketing & Funnel Ownership

Own all digital acquisition channels:

- Meta

- Google

- Influencer

- Affiliates

- Marketplaces ads

Optimize:

- CAC

- ROAS

- Conversion rates

- Retention & LTV

3. Category & Growth Strategy

Own category P&Ls for:

- Skincare

- Haircare

- Body care

- Decide:

- Which SKUs to scale

- Where to invest marketing spends

- How to win share of wallet

4. Build & Lead the Growth Engine

Build a team across:

- Performance marketing

- Growth analytics

- Content & creatives

- Create real-time dashboards for:

- Channel performance

- SKU profitability

- Funnel metrics

5. Cross-Functional Scaling

Work with:

- Sales (for omnichannel launches)

- Supply Chain (to avoid stock-outs)

- CEO Office (for growth planning)

- Ensure every growth push is:

- Profitable

- Scalable

- Data-backed

Ideal Candidate Profile

Experience & Background

5-7 years in:

- D2C brands

- E-commerce

- Consumer internet

- Strong hands-on exposure to:

- Performance marketing

- Growth funnels

- Marketplace scaling

- Quick-commerce