Head - Growth & Performance Marketing

Key Responsibilities

1. D2C, E-commerce & Quick Commerce Growth

Own revenue and growth across:

a. Brillare.com

b. Marketplaces (Amazon, Flipkart, Nykaa, etc.) o Quick-commerce platforms

Drive:

- Customer acquisition o Repeat purchase o Basket size o Category-wise growth

2. Performance Marketing & Funnel Ownership

Own all digital acquisition channels:

a. Meta

b. Google

c. Influencer

d. Affiliates

f. Marketplaces ads

Optimize:

a. CAC

b. ROAS

c. Conversion rates

d. Retention & LTV

3. Category & Growth Strategy:

Own category P&Ls for:

- Skincare

- Haircare

- Body care

Decide:

- Which SKUs to scale o Where to invest marketing spends o How to win share of wallet

4.. Build & Lead the Growth Engine:

- Build a team across: o Performance marketing o Growth analytics o Content & creatives

- Create real-time dashboards for: o Channel performance o SKU profitability o Funnel metrics

5. Cross-Functional Scaling

Work with:

- Sales (for omnichannel launches) o Supply Chain (to avoid stock-outs) o CEO Office (for growth planning)

- Ensure every growth push is: o Profitable o Scalable o Data-backed

Ideal Candidate Profile

Experience & Background

- 5-7 years in D2C brands, E-commerce, Consumer internet

Strong hands-on exposure to: Performance marketing, Growth funnels, Marketplace scaling, Quick-commerce.