Head - Growth & Digital Marketing - EdTech

We're looking for an experienced Head Growth & Digital Marketing to lead our end-to-end digital growth strategy and drive business revenue through high-impact performance marketing.

This role is ideal for someone who combines strategic thinking with hands-on execution and has successfully scaled customer acquisition, optimized marketing funnels, and delivered measurable revenue growth.

The role will own both B2C customer acquisition and B2B corporate lead generation, working closely with business leadership to accelerate growth.

Growth Strategy:

- Develop and execute digital growth strategies aligned with business objectives.

- Drive customer acquisition, revenue growth, and brand visibility across digital channels.

- Own digital marketing performance and business outcomes.

Performance Marketing:

- Lead paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

- Improve ROAS while reducing CPL, CAC, and Cost per Sale.

- Manage marketing budgets with a strong focus on ROI.

Lead Generation & Conversion:

- Scale B2B corporate lead generation and B2C enrollments.

- Optimize marketing funnels and customer journeys.

- Improve landing pages and lead nurturing workflows.

- Partner with sales teams to improve lead quality and conversion rates.

SEO & Brand Growth:

- Develop SEO strategy for IT training programs, certifications, and exam voucher sales.

- Strengthen brand presence through content marketing and digital campaigns.

Leadership:

- Lead and mentor the digital marketing team.

- Work closely with senior management to define growth initiatives and marketing priorities.