Head - Graphic Design - Packaging - FMCG Industry

Role Purpose:

- To establish and lead a best-in-class Graphics Function that enhances our product visual appeal, strengthens brand identity, and enables faster, innovative, and more customer-centric design execution across packaging and marketing.

- The incumbent will serve as the creative custodian of our brand's visual presence in the market and be responsible for delivering high-impact designs that drive consumer preference and sales growth.

Key Responsibilities:

1. Strategic Leadership:

- Build and lead the in-house Graphics function with a clear vision, processes, and KPIs.

- Define and drive visual brand standards across packaging, campaigns, and merchandising assets.

- Collaborate with Category Heads, Marketing, R&D, and Packaging teams to ensure design alignment with brand strategy and customer insights.

2. Design Excellence & Innovation:

- Lead the creative development of packaging graphics, promotional visuals, and design templates.

- Translate brand positioning into compelling design narratives across SKUs and formats.

- Stay ahead of design and consumer trends, materials, and techniques in FMCG and retail.

3. Speed, Efficiency & Scalability:

- Streamline design workflows to reduce turnaround time for product launches and packaging refreshes.

- Build a scalable system for rapid prototyping, A/B testing, and market piloting of visual options.

- Maintain a hybrid approach-execute in-house and outsource only where needed to achieve best-in-class benchmarks.

4. Consumer-Centric Design:

- Partner with consumer insights, category teams, and external agencies to create data-driven designs.

- Ensure packaging and graphics enhance shelf presence, usability, and appeal to targeted demographics.

- Drive design personalization for regional markets, festive packs, and special editions.

5. Sustainability & Compliance:

- Promote eco-friendly and sustainable design practices.

- Work with legal, regulatory, and packaging to ensure all designs meet compliance and printing feasibility.

6. Team Management & Capability Building:

- Hire, mentor, and develop a strong team of graphic designers and visual storytellers.

- Cultivate a culture of creativity, innovation, and accountability.

- Set performance metrics and inspire the team to exceed benchmarks in design quality and speed.