Head - General Trade - Sales - FMCG

Head - GT Sales

Description:

Key Responsibilities:

- Develop and execute strategic business plans for the General Trade channel to achieve annual sales, revenue, and distribution objectives.

- Strengthen and expand the dealer/distributor network across key regions to enhance market penetration and coverage.

- Lead, mentor, and motivate regional and zonal sales teams to deliver high performance aligned with business goals.

- Collaborate with marketing teams to plan and implement trade marketing initiatives, promotional schemes, and in-market visibility programs.

- Monitor sales performance, analyze market trends, and track competitor activities to identify business opportunities and corrective measures.

- Coordinate with cross-functional teams including Marketing, Supply Chain, Finance, and Production to ensure smooth execution of business plans.

Desired Candidate Profile:

Experience: Minimum 15 years of experience in Sales & Distribution within the Food or FMCG industry, with at least 5 years in a senior leadership capacity handling General Trade.

Qualification: Graduate / Postgraduate in Business Administration, Marketing, or related discipline.

Functional Expertise:

- Strong knowledge of the General Trade ecosystem and dealer/distributor operations.

- Proven track record of achieving sales growth and expanding market reach.