Head - General Trade - FMCG

Role Overview:

- The Head - General Trade will be responsible for building, scaling, and leading General Trade (GT), SAMT (Stand Alone Modern Trade), CSD and CPC business across India.

- This role will drive distribution expansion, revenue growth, and brand visibility in traditional trade channels while aligning with client's sustainability and purpose-led mission.

Key Responsibilities:

- Own and execute the General Trade strategy to drive sustainable revenue and distribution growth

- Expand numeric and weighted distribution across markets through strong distributor and route-to-market models

- Drive primary and secondary sales, market coverage, and outlet productivity

- Build, lead, and scale a high-performing GT sales team with clear KPIs and accountability

- Ensure strong in-store execution, visibility, promotions, and new product launches

- Lead demand forecasting and sales planning in collaboration with supply chain and finance

- Track competition, pricing, and market trends to provide actionable business insights

- Ensure compliance, ethical trade practices, and strong distributor relationships

Qualifications & Experience:

- 15+ years of experience in General Trade sales within FMCG / consumer brands

- Proven experience in scaling GT distribution for emerging or challenger brands

- Strong understanding of Indian trade dynamics across metros, tier 1-3 cities

- Experience working in high-growth, entrepreneurial environments preferred

Key Skills & Competencies:

- Strategic thinking with strong execution capability

- Deep understanding of distributor management and trade economics

- Strong people leadership and team-building skills

- Analytical mindset with comfort in data-driven decision making

- High energy, ownership-driven, and hands-on approach