Job Title: Head - Sales & Marketing

Location: Tardeo, Mumbai Central

Industry: FMCG - Premium Rice (Domestic)

Reports To: Directors

Direct Reports: Sales Manager

About the Company

A trusted name in Basmati rice exports for over three decades, now diversifying into the Indian domestic market with a high-potential branded rice portfolio. Backed by strong sourcing capabilities, international credibility, and deep agri-trade roots, the company aims to build a premium Indian brand that resonates with quality, health, and heritage.

Role Objective

The Head - Sales & Marketing will be responsible for execution ownership of the domestic branded rice business, translating the company's strategic into measurable sales growth, brand presence, and distribution strength. This role is hands-on, operationally intensive, and focused on building a high-performing sales & marketing organisation from the ground up.

Key Responsibilities

1. Market Launch & Execution

- Implement the go-to-market plan for the premium rice portfolio across GT, MT, E-commerce, and HoReCa channels.

- Drive distributor onboarding, retail activation, and trade marketing initiatives.

2. Sales Management & Revenue Delivery

- Build and lead the sales team to achieve monthly, quarterly, and annual sales targets.

- Monitor primary and secondary sales, ensuring robust market coverage and availability.

3. Marketing Activation

- Execute marketing campaigns and promotional activities as per brand guidelines.

- Coordinate with agencies for on-ground activations, events, and local advertising.

4. Channel & Customer Relationship Management

- Maintain strong relationships with distributors, retailers, and trade partners.

- Negotiate terms, margins, and schemes to optimise channel performance.

5. Sales Reporting & Performance Metrics

- Develop and publish sales dashboards, market sales reports, and performance metrics for management review.

- Analyse sales data to identify trends, opportunities, and areas for improvement.

- Present regular performance updates to the Directors and collaborate on course corrections.

6. Budget Management

- Manage the overall sales and marketing budget, ensuring optimal allocation of resources for maximum ROI.

- Track spend against budget and recommend adjustments based on market performance and priorities.

7. Competitor & Market Intelligence

- Track competitors' activities across products, pricing, distribution, promotions, and advertising.

- Produce actionable insights to inform strategy, improve positioning, and capture market share.

8. Cross-functional Coordination

- Work closely with supply chain to ensure timely product availability and fulfilment.

- Collaborate with the advisory role and management for strategic direction, but independently drive execution.

Key Requirements

Education: MBA/PGDM in Marketing or related field (preferred)

Experience:

- 12-18 years in Sales & Marketing within FMCG (preferably food & beverages)

- Proven track record in launching and scaling premium consumer brands in India

- Strong experience in distribution, retail networks, and modern trade

Skills:

- Strategic brand building & positioning

- Excellent negotiation, communication, and leadership skills

- Data-driven decision-making and strong market analysis capabilities

Why Join?

- Lead the end-to-end launch of a premium FMCG brand in India

- Entrepreneurial environment with direct access to decision-makers

- Competitive pay with performance-linked incentives

- Backed by a globally successful export business with strong credibility